Audi Expects 10,000 Annual Sales Of New A7 And A8 In U.S.
12-07-09, 12:07 PM
#1
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Audi Expects 10,000 Annual Sales Of New A7 And A8 In U.S.
http://www.motorauthority.com/blog/1...-and-a8-in-u-s
As part of a new model blitz to drive its offerings up to a total of 40 different models, Audi is augmenting its lineup with new coupes, soft-roaders and sedans. Late last year Audi revealed the new A5 range, and the Q5 SUV is already doing reasonably well in U.S. showrooms, but the list of new model releases is much more significant than that.
Audi will launch its new 2011 A8 flagship sedan in November next year and about nine months after that it will launch another high-end sedan model, the new A7.
These two models are particularly important for Audi. According to the automaker’s U.S. chief, Johan de Nysschen, sales of the A8 and A7 alone will increase Audi’s annual tally by about 10,000 units.
In today’s economic climate it may be hard to see Audi selling up to 5,000 A8s per year but as recently as 2004 the automaker was selling almost 6,000 A8s annually, so it can be done. Pricing for the new 2011 A8 will be set higher than the current model, which starts at $75,375 including delivery. This is because of the increased technology and features on board.
As for the A7, de Nysschen said it will be similar in size to the short-wheelbase A8 and will be very similar to the Sportback concept (pictured) shown at this year’s Detroit Auto Show.
[Automotive News, sub req’d]
As part of a new model blitz to drive its offerings up to a total of 40 different models, Audi is augmenting its lineup with new coupes, soft-roaders and sedans. Late last year Audi revealed the new A5 range, and the Q5 SUV is already doing reasonably well in U.S. showrooms, but the list of new model releases is much more significant than that.
Audi will launch its new 2011 A8 flagship sedan in November next year and about nine months after that it will launch another high-end sedan model, the new A7.
These two models are particularly important for Audi. According to the automaker’s U.S. chief, Johan de Nysschen, sales of the A8 and A7 alone will increase Audi’s annual tally by about 10,000 units.
In today’s economic climate it may be hard to see Audi selling up to 5,000 A8s per year but as recently as 2004 the automaker was selling almost 6,000 A8s annually, so it can be done. Pricing for the new 2011 A8 will be set higher than the current model, which starts at $75,375 including delivery. This is because of the increased technology and features on board.
As for the A7, de Nysschen said it will be similar in size to the short-wheelbase A8 and will be very similar to the Sportback concept (pictured) shown at this year’s Detroit Auto Show.
[Automotive News, sub req’d]
12-07-09, 12:31 PM
#3
It's possible, but Audi loves to talk big, they've had press statements on being #1 in the US, #1 in the world, they also had one about the quality controls in their plant making them the standard of the world, etc. etc. They've trashed the Volt and then come out with the e-Tron. All automakers do PR, but Audi and Acura have had some pretty ambitious ones in recent years. Of course, I give Audi a greater chance of achieving those goals, given its more global emphasis, larger product lineup, etc.
As for the A8 and A7, for the A8 to reach past 6,000 sales and the A7 say 4,000 is possibly optimistic, but it depends on the pricing. The brand-new 7 series is at 8,200 sales thus far this year, behind the S-Class at 10,000, and usual leader LS at 9,250. However, with the evolutionary styling change, it might not grab as much attention, yet perhaps the interior and other attributes will be its key points. With the A7, I wonder how well it will do vs. the CLS, which is at 2,400 sales this year thus far.
As for the A8 and A7, for the A8 to reach past 6,000 sales and the A7 say 4,000 is possibly optimistic, but it depends on the pricing. The brand-new 7 series is at 8,200 sales thus far this year, behind the S-Class at 10,000, and usual leader LS at 9,250. However, with the evolutionary styling change, it might not grab as much attention, yet perhaps the interior and other attributes will be its key points. With the A7, I wonder how well it will do vs. the CLS, which is at 2,400 sales this year thus far.
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