Jaguar & Mercury Top JD Powers Sales Satisfaction Survey
12-08-09, 02:04 PM
#16
Lexus Fanatic
Nearby I was surprised to see in Sunnyvale a Ford/Mercury dealer combined (used to just be a Ford dealer), so they must have closed the old Lincoln/Mercury dealer a couple of miles north recently.
12-08-09, 02:11 PM
#17
Lexus Champion
The L-M dealer near me was a pretty large facility. It closed a while back and the nearby Ford dealership now sells Fords as well as L-M's. Consolidation like this is inevitable.
12-08-09, 02:22 PM
#18
12-08-09, 02:29 PM
#19
This Lincoln/Mercury dealer is a few miles from me.Check out how big this place is in pics at lower page..Second floor showroom too.
They built a new facility right next to the old one and the old one is vacant.
http://www.libertylincolnmercury.com/
12-08-09, 02:57 PM
#21
Lexus Fanatic
Come on, Mike. I'm sure you and your G/F can make up your minds on a car without worrying about what J.D. Power thinks. I'm not saying that Power doesn't have any credibility, but, from my experience, Consumer Reports is generally a better source, especially for auto reliability. And as far as sales satisfaction goes, that can vary enomously not only from one Nissan dealer to the next, but even between two different Nissan sales reps at the same dealership. That is why I have mentioned several times, in previous posts, that it's often a good idea to deal with people you know from previous experience than to deal with strange dealerships or sales people.
Last edited by mmarshall; 12-08-09 at 03:04 PM.
12-08-09, 03:03 PM
#22
Lexus Fanatic
Yes, there's a couple like that here in the D.C. area, too. There's been a lot of talk (and rumors) of Mercury's eminent demise (I even had a thread about it), but it now seems more likely that they may be combined with Ford dealerships. Mercury does have a loyal group of car buyers, but, unfortunately from a buisness standpoint, it is not a large one......certainly not as large as rival Buick.
12-09-09, 07:00 AM
#25
Lexus Fanatic
iTrader: (20)
The index, released today, measures how customers are satisfied by their buying experience based on five sales process factors.
this is a small, but important victory as it can help with repeat customers.
12-09-09, 08:13 AM
#26
Lexus Fanatic
Well, Mercury itself isn't helping much with its own restrictive marketing. With their two largest cars, they have dropped the Sable right off the bat (the new 2010 Taurus won't have a Sable brother), and the Grand Marquis is now restricted to fleet/special-order sales only. You can't sell what you're not willing to produce. 
Lincoln, to an extent, made the same mistake with the Town Car....they vastly restricted its availablilty, despite the fact that it was a popular car and had (and still has) a pool of fans/loyal buyers. It's replacement, the smaller, rougher-riding MKS, just has not had the same appeal to the same group of car-buyers, despite its AWD option that the Town Car lacked.
Lincoln, to an extent, made the same mistake with the Town Car....they vastly restricted its availablilty, despite the fact that it was a popular car and had (and still has) a pool of fans/loyal buyers. It's replacement, the smaller, rougher-riding MKS, just has not had the same appeal to the same group of car-buyers, despite its AWD option that the Town Car lacked.
Last edited by mmarshall; 12-09-09 at 08:17 AM.
12-09-09, 08:52 AM
#27
Well, Mercury itself isn't helping much with its own restrictive marketing. With their two largest cars, they have dropped the Sable right off the bat (the new 2010 Taurus won't have a Sable brother), and the Grand Marquis is now restricted to fleet/special-order sales only. You can't sell what you're not willing to produce.
Lincoln, to an extent, made the same mistake with the Town Car....they vastly restricted its availablilty, despite the fact that it was a popular car and had (and still has) a pool of fans/loyal buyers. It's replacement, the smaller, rougher-riding MKS, just has not had the same appeal to the same group of car-buyers, despite its AWD option that the Town Car lacked.
Lincoln, to an extent, made the same mistake with the Town Car....they vastly restricted its availablilty, despite the fact that it was a popular car and had (and still has) a pool of fans/loyal buyers. It's replacement, the smaller, rougher-riding MKS, just has not had the same appeal to the same group of car-buyers, despite its AWD option that the Town Car lacked.
On the road,I think I've seen a couple of Milans and Mariners and I'm the NYC metro area with it'sl plenty of people and vehicles.
Never could see why people would buy a Mountaineer over a Explorer.The Explorer was actually better looking,IMO.
12-09-09, 10:07 AM
#28
Guest
Posts: n/a
Come on, Mike. I'm sure you and your G/F can make up your minds on a car without worrying about what J.D. Power thinks. I'm not saying that Power doesn't have any credibility, but, from my experience, Consumer Reports is generally a better source, especially for auto reliability. And as far as sales satisfaction goes, that can vary enomously not only from one Nissan dealer to the next, but even between two different Nissan sales reps at the same dealership. That is why I have mentioned several times, in previous posts, that it's often a good idea to deal with people you know from previous experience than to deal with strange dealerships or sales people.
12-09-09, 04:55 PM
#29
Lexus Fanatic
Two basic reasons. First, though truck-based, the Mountaineer came with a slightly softer suspension for comfort. Second, the Mountaineer did not have (or need) an off-road-capable locking 4WD system like the Explorer, as most Mountaineer buyers were less likely to try and use their vehicles off-road than with the Explorer. The Mountaineer's AWD system, though on a truck-based vehicle, was more of a car-based system.
Last edited by mmarshall; 12-09-09 at 05:08 PM.
12-09-09, 05:04 PM
#30
[QUOTE=mmarshall;5062268]
I thought the Aviator only had a softer suspesion unless they used the same suspension for the Mountaineer.
I now remember the Mountaineer did have that AWD system.
Mike,I don't know when Lincoln stopped selling the Town Car to the public but in my area in the past few years,I haven't seen many Town Cars other than for commercial car services.
On the road,I think I've seen a couple of Milans and Mariners and I'm the NYC metro area with it'sl plenty of people and vehicles.
Two basic reasons. First, though truck-based, the Mountaineer came with a slightly softer suspension for comfort. Second, the Mountaineer did not have (or need) an off-road-capable locking 4WD system like the Explorer, as most Mountaineer buyers were less likely to try and use their vehicles off-road than with the Explorer. The Mountaineer's AWD system, though on a truck-based vehicle, was more of a car-based system.
On the road,I think I've seen a couple of Milans and Mariners and I'm the NYC metro area with it'sl plenty of people and vehicles.
Two basic reasons. First, though truck-based, the Mountaineer came with a slightly softer suspension for comfort. Second, the Mountaineer did not have (or need) an off-road-capable locking 4WD system like the Explorer, as most Mountaineer buyers were less likely to try and use their vehicles off-road than with the Explorer. The Mountaineer's AWD system, though on a truck-based vehicle, was more of a car-based system.
I now remember the Mountaineer did have that AWD system.