2009 JD Power Customer Retention Study
#18
Guest
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Well Benz has always been highly desirable, its hard for people to leave and go elsewhere. Benz also has a very diversified lineup so if you need a SUV or want a coupe or want something powerful you can stay with the brand.
#19
Lexus Fanatic
For those who like a soft, cushy ride, it's hard to beat the non-AMG S-Class, but, unless a soft ride is your priority, much of the Mercedes addiction can be cured by taking one quick trip around the block in a BMW. Once you've experienced the BMW steering/chassis, it's hard to go back to a Merc, though I have to admit that the E63 I reviewed had some pretty impressive power.
#20
Lexus Fanatic
Having experienced both BMW and Mercedes, Mercedes will usually be preferred choice for those seeking ride quality and solid structure. Of course that observation is very subjective and therefore of limited usefulness.
#21
Lexus Fanatic
#22
Lexus Fanatic
iTrader: (2)
Many Mercedes models have become true classics worth $$$.. I would hang on to tri star cars too. I would love to grab a clean Mercedes190 E 2.6 16V. Cosworth did a job with this car & it will be worth $$$ further down the line..
The 500E co developed with Porshe is another machine I would not mind having.
The 500E co developed with Porshe is another machine I would not mind having.
#23
Lexus Champion
I was surprised at the Buick ranking too. I thought with the older, conservative buyer that the brand appeals too, that they'd have a higher retention rate/repeat buyer. I guess not.
#24
Lexus Fanatic
It's pretty obvious with Buick's new competetive and modern products that they are trying to broaden that buyer base to insure a future. The poor retetention stats noted for Buick show the need for immediate corrective action.
Last edited by IS-SV; 12-14-09 at 08:08 AM.
#25
Lexus Champion
IMO, I'm not surprised at all. Also keep in mind that appealing to the older, convervative market is dealing with a slow growth market (due to death, illness, loss of license, infrequent car replacement also caused by low annual miles driven, etc.).
It's pretty obvious with Buick's new competetive and modern products that they are trying to broaden that buyer base to insure a future. The poor retetention stats noted for Buick show the need for immediate corrective action.
It's pretty obvious with Buick's new competetive and modern products that they are trying to broaden that buyer base to insure a future. The poor retetention stats noted for Buick show the need for immediate corrective action.
#26
Guest
Posts: n/a
Many Mercedes models have become true classics worth $$$.. I would hang on to tri star cars too. I would love to grab a clean Mercedes190 E 2.6 16V. Cosworth did a job with this car & it will be worth $$$ further down the line..
The 500E co developed with Porshe is another machine I would not mind having.
The 500E co developed with Porshe is another machine I would not mind having.
We have no idea what this has to do with anything here
This study is NOT about just keeping a car forever. Its about customers STAYING within the brand when its time for a NEW vehicle.
Now in its seventh year, the study measures the percentage of vehicle owners and lessees who replace a previously purchased new vehicle with another from the same brand. Retaining existing owners is critical to a brand's market success, particularly in the current challenging market conditions.
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#28
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Ok secrets out, I have been seriously looking at these lately, I've always really liked them but never gave them a second thought because, well I'd been super stuck on Lexus all during that time but now I would really like to have one in my garage for long term ownership, no rush though, need to do some research. I really really really want to get my hands on 93/94 E60 AMG but I'll settle for a clean well taken care of 95 500E as they are hard enough to find clean.
#29
Lexus Fanatic
iTrader: (2)
Ok secrets out, I have been seriously looking at these lately, I've always really liked them but never gave them a second thought because, well I'd been super stuck on Lexus all during that time but now I would really like to have one in my garage for long term ownership, no rush though, need to do some research. I really really really want to get my hands on 93/94 E60 AMG but I'll settle for a clean well taken care of 95 500E as they are hard enough to find clean.
Originally Posted by 1SICKLEX
We have no idea what this has to do with anything here
This study is NOT about just keeping a car forever. Its about customers STAYING within the brand when its time for a NEW vehicle.
We have no idea what this has to do with anything here
This study is NOT about just keeping a car forever. Its about customers STAYING within the brand when its time for a NEW vehicle.
#30
Forum Administrator
iTrader: (2)
Lol, sorry but Mike is right. Let's keep this thread on topic please - it's about a customer retention study (not what cars you want to retain in your garage). I'd politely suggest you start another thread about that topic if you'd like to discuss it rather than continue to make borderline insults such as the post above.