MPLexus301

iTrader: (3)

I was just cruising through one of the BMW forums and thought about something: What is BMW thinking with their naming schemes lately? Not only do they sound stupid in conversation but it also looks like BMW is trying to tell a story on the door panel of vehicles that are labeled as such.

Whatever happened to "330xi" or "325is"? Those were simple and easy to remember. Now I am having to remember if its an i drive, S drive, X drive, Active or inactive, efficient or inefficient, dynamic or status quo, etc.

It just doesn't seem to make much sense. Does any have insight or thoughts on this?

LexFather

I also think it is beyond ridiculous.

This is a new car for example.. the BMW Z4 sDrive35is

WTF? I guess they really want people to just refer to their cars as a BMW

MPLexus301

iTrader: (3)

I am waiting for the BMW 5 Grand Tourismo sDrive xDrive Active Hybrid

Sports package, AWD, and hybrid powertrain...?

SLegacy99

I really thought that the xdrive, sdrive crap was a joke until I actually saw it on the vehicles. I can't believe that this naming scheme actually made it this far.

IS-SV

Hyper-wording by Marketing, wonderful.

spwolf

yep... not just awd, it is xDrive! Marketing is good... only problem is when you stack a lot of these together

SLegacy99

The X drive ultimate driving machine super mega ultra hybrid nuclear fusion powered hydrogen 785ei with s drive suspension.

MPLexus301

iTrader: (3)

^ ftw!!!!!!!!

SLegacy99

With one chincy cup holder that can barely hold a soda can.

Faymester

It is pretty ridiculous, if you don't know exactly what you're looking for you'll never even come close to the right car.