Mercedes boss: Maybach is "is not significant or relevant"
12-16-09, 02:47 PM
#1
Guest
Posts: n/a
Mercedes boss: Maybach is "is not significant or relevant"
http://www.autocar.co.uk/News/NewsAr...llCars/245878/
Merc boss Dieter Zetsche has admitted that the super luxury Maybach saloon will be facelifted next year - but he refused to confirm that a next-generation car was being planned, adding to rumours that the brand is being axed.
"The contribution of Maybach is not significant or relevant but there are only two players in this market and we are one of them. But there are no plans in the long run," he told Autocar.
Zetsche also revealed that he thinks that luxury buyers' tastes are changing towards more "discreet and subtle luxury".
Merc boss Dieter Zetsche has admitted that the super luxury Maybach saloon will be facelifted next year - but he refused to confirm that a next-generation car was being planned, adding to rumours that the brand is being axed.
"The contribution of Maybach is not significant or relevant but there are only two players in this market and we are one of them. But there are no plans in the long run," he told Autocar.
Zetsche also revealed that he thinks that luxury buyers' tastes are changing towards more "discreet and subtle luxury".
12-16-09, 02:53 PM
#2
Lexus Fanatic
Technically, Zetsche is right. Maybach exists only as a low-volume competitor to Rolls/Bentley, two other low-volume makes. None of the three have a significant impact on the worldwide auto market, outside of a few niche big-bucks areas like Manhattan and Hollywood/Beverly Hills.
12-16-09, 03:29 PM
#4
Lexus Fanatic
12-16-09, 04:10 PM
#6
Lexus Champion
I think it would be great if Lexus could make a limo that has that extra little bit, but something that looks decent (the century looks terrible).
12-16-09, 04:28 PM
#8
Lexus Test Driver
Join Date: Nov 2009
Location: somewhere out there
Posts: 1,227
Likes: 0
Received 0 Likes
on
0 Posts
12-16-09, 05:17 PM
#11
Lexus Fanatic
12-16-09, 06:02 PM
#13
Lexus Champion
Join Date: Feb 2008
Location: Stuttgart
Posts: 1,651
Likes: 0
Received 0 Likes
on
0 Posts
I don't think Lexus or an ultra luxury brand from Lexus will have a chance here.
The people interested in a Rolls Royce or Maybach are very stratus conscious and in order to fulfill this need for status a brand has to have among others an impressive type of brand heritage and prestige. Creating a brand out of the blue to compete here is very risky if you ask me.
12-16-09, 07:17 PM
#14
Guest
Posts: n/a
I don't think Lexus or an ultra luxury brand from Lexus will have a chance here.
The people interested in a Rolls Royce or Maybach are very stratus conscious and in order to fulfill this need for status a brand has to have among others an impressive type of brand heritage and prestige. Creating a brand out of the blue to compete here is very risky if you ask me.
The people interested in a Rolls Royce or Maybach are very stratus conscious and in order to fulfill this need for status a brand has to have among others an impressive type of brand heritage and prestige. Creating a brand out of the blue to compete here is very risky if you ask me.
I don't think Lexus will be able to sell sporty GS/IS cars
I don't think Lexus will be able to sell SUVs
I don't think Lexus will be able to sell a 100k car
I don't think Lexus will be able to sell a M/AMG competitor
I don't think Lexus will be able to sell a LFA
We've heard it before and we've seen the results.
While I totally agree that this is a HUGE status/image area its clear that is not ALL that is needed as Maybach has failed. Not to mention if we get down to it, the RR and Bentley of old is gone. Today they share tons of parts with the companies that now own them. Who is to say if Lexus continues their incredible climb, that a super sedan might not come from them.
That said, I completely tip my hat off to this entire class as they serve opulence, luxury, prestige that most cars can only dream of!
Brabus
12-16-09, 07:21 PM
#15
Lexus Champion
I don't think Lexus or an ultra luxury brand from Lexus will have a chance here.
The people interested in a Rolls Royce or Maybach are very stratus conscious and in order to fulfill this need for status a brand has to have among others an impressive type of brand heritage and prestige. Creating a brand out of the blue to compete here is very risky if you ask me.
The people interested in a Rolls Royce or Maybach are very stratus conscious and in order to fulfill this need for status a brand has to have among others an impressive type of brand heritage and prestige. Creating a brand out of the blue to compete here is very risky if you ask me.
BUT, I don't think creating another brand is in order just yet, what I am talking about is a limo that is more than the LS , maybe even fill in the Gap between the S class/LS and Rolls/Maybach then gradually increase the features ect to exceed those on the Rolls ect. Do it slowly and purposefully and people will buy the cars.