Ferrari sales down 80% ...... ouch
12-18-09, 03:23 PM
#1
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Ferrari sales down 80% ...... ouch
Autocar reports the TTAC-predicted cratering of new Ferrari sales. “Global sales at the Italian supercar maker have dived from almost 600 a month to just 92 cars in November and Ferrari is now negotiating with Italy’s trade unions to trim unwanted road-car production staff.” And it appears (ya think?) inventories are building-up. “Ferrari will also shut its Maranello production plant for an unprecedented 20 days over Christmas, which sources insist will be to prevent vehicle stockpiles reaching unmanageable levels.” Uh-oh? No! “Ferrari has denied that the company has been adversely affected by the credit crunch. The company said that the extended break was merely Ferrari being generous to its employees.” It gets worse…
“Insiders have confirmed that sales of the V12-powered Ferrari 612 Scaglietti and Ferrari 599 Fiorano have effectively stalled and Ferrari has moved both models into a special customisation program to mask the seriousness of the problem.”
That’s a scodella di non buono. It gets worserer. “Sales of its smaller, V8-powered Ferrari F430 – the core of the company’s volume and profit, and due to be replaced late in 2009 – plummeted after the official unveiling of Ferrari’s new California in October.”
What a difference 15 months makes… “As recently as the Paris motor show last October, Ferrari chairman Luca di Montezemolo had been speaking of a sales target of 10,000 cars for 2010 which, even with the new Ferrari California on stream early next year, now seems wildly optimistic.”
“Insiders have confirmed that sales of the V12-powered Ferrari 612 Scaglietti and Ferrari 599 Fiorano have effectively stalled and Ferrari has moved both models into a special customisation program to mask the seriousness of the problem.”
That’s a scodella di non buono. It gets worserer. “Sales of its smaller, V8-powered Ferrari F430 – the core of the company’s volume and profit, and due to be replaced late in 2009 – plummeted after the official unveiling of Ferrari’s new California in October.”
What a difference 15 months makes… “As recently as the Paris motor show last October, Ferrari chairman Luca di Montezemolo had been speaking of a sales target of 10,000 cars for 2010 which, even with the new Ferrari California on stream early next year, now seems wildly optimistic.”
12-18-09, 03:55 PM
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http://www.autocar.co.uk/News/NewsAr...llCars/236380/
Not surprised. They'd better hope for a miracle in the 2010 F1 season after throwing away $17 million just to kick Raikkonen out a year early. McLaren and Red Bull (and Mercedes, if Schumacher joins as expected) are looking to be quite a tough competition to beat.
Not surprised. They'd better hope for a miracle in the 2010 F1 season after throwing away $17 million just to kick Raikkonen out a year early. McLaren and Red Bull (and Mercedes, if Schumacher joins as expected) are looking to be quite a tough competition to beat.
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