Lamborghini sales down 40%
12-18-09, 05:57 PM
#1
Lexus Fanatic
Thread Starter
Lamborghini sales down 40%
I posted about Ferrari sales dropping so I figured I would be fair
Luxury sports car manufacturers are having a tough year in 2009, despite their successes last year. Earlier this month we heard from Porsche, who had experienced a massive drop in sales for the first six months of fiscal 2008/2009 following their record profits last year and now a similar story is unfolding at Lamborghini, with sales dropping by around 40% in the wake of canceled orders.
Despite selling the most cars in the brand's history last year, the drop in sales is still in line with a global fall in demand for luxury cars in 2009. Lamborghini CEO Stephan Winkelmann stated that Lamborghini's main focus this year will now be to stay "in the black", rather than attempt to break any sales records. The drop in sales came suddenly, and Winkelmann mentioned that customers were even foregoing their down payments on the cars that had already been ordered for them.
Some warning of an impending crisis at Lamborghini was available - despite last year's record sales, its U.S. sales fell by around 20% in the same period. Nevertheless, the difference was made up in emerging markets such as the Middle East and South East Asia. But now with the world economy in tatters it means that "there is no immunity for luxury brands", according to Winkelmann.
Lamborghini claims that the sudden drop in orders can be attributed to two major causes; the fact that many Lamborghini customers worked in finance and were no longer able to afford their cars, or that it would be a little insensitive for customers to show up in a brand new Lamborghini while their friends and family struggled with finances.
Despite all the doom and gloom in the world luxury car market, there is a silver lining to this cloud at least: the waiting time for a new Lamborghini has dropped from 1 year to just six months
http://www.motorauthority.com/blog/1...y-in-the-black
Luxury sports car manufacturers are having a tough year in 2009, despite their successes last year. Earlier this month we heard from Porsche, who had experienced a massive drop in sales for the first six months of fiscal 2008/2009 following their record profits last year and now a similar story is unfolding at Lamborghini, with sales dropping by around 40% in the wake of canceled orders.
Despite selling the most cars in the brand's history last year, the drop in sales is still in line with a global fall in demand for luxury cars in 2009. Lamborghini CEO Stephan Winkelmann stated that Lamborghini's main focus this year will now be to stay "in the black", rather than attempt to break any sales records. The drop in sales came suddenly, and Winkelmann mentioned that customers were even foregoing their down payments on the cars that had already been ordered for them.
Some warning of an impending crisis at Lamborghini was available - despite last year's record sales, its U.S. sales fell by around 20% in the same period. Nevertheless, the difference was made up in emerging markets such as the Middle East and South East Asia. But now with the world economy in tatters it means that "there is no immunity for luxury brands", according to Winkelmann.
Lamborghini claims that the sudden drop in orders can be attributed to two major causes; the fact that many Lamborghini customers worked in finance and were no longer able to afford their cars, or that it would be a little insensitive for customers to show up in a brand new Lamborghini while their friends and family struggled with finances.
Despite all the doom and gloom in the world luxury car market, there is a silver lining to this cloud at least: the waiting time for a new Lamborghini has dropped from 1 year to just six months
http://www.motorauthority.com/blog/1...y-in-the-black
12-18-09, 11:37 PM
#3
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12-18-09, 11:58 PM
#4
ferrari down 80% and lambo 40%, well kind of expected i guess
i mean, with 3 lambo dealerships closed this year here in cali, which used to account for like 10% of lambo sales? that was a bad hit already
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12-20-09, 08:34 PM
#10
Lexus Fanatic
Thread Starter
There are a lot less millionaires in the world right now. When I lived in LA there was only 2 Lambo dealers. The one in Newport and the Beverly Hills. There is just no market for these cars now. To have 3 Lamborghini dealerships in one city , even in a city as large and car stylish as LA, is just stupid.And I have to say the guys who opened the dealerships were pretty stupid to think that a city could keep 3 dealerships open and doing very well
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12-22-09, 07:06 PM
#14
Lexus Fanatic
Thread Starter
Is it just me or would you guys have thought that Lamborghini would have been more than Ferrari???? I would have thought that Lambo customers are more "new money" customers who are losing money left and right. Not that the old money guys are fine, but they probably have more in the bank
12-22-09, 07:11 PM
#15
My brother got his Lambo at the Calabasas Dealership, before they closed their doors.
Basically the owner almost ruined Lamborghini because he was selling his cars about 100K under market value.
Basically the owner almost ruined Lamborghini because he was selling his cars about 100K under market value.
