IS-SV

I've heard the name but never much about her, but in Silicon Valley we tend to stay away from the extremes.

RXSF

uhh I live in SF and I have not even heard the name... but I drive an SUV, haha

IS-SV

Let her hang out with Newt, that would be an ugly couple.

IS-SV

"Safety, quality and value topped the list of factors that car owners considered the most important when buying a car." Makes sense to me.

Gojirra99

This survey tells me the general public knows very little about cars, thus their perceptions are screwy

No luxury brands in top three in quality ?
Toyota in top three in performance?
Lexus behind Mercedes and BMW in overall scores(expected), but #1 in design/style ? (I thought they are supposed to be bland, which I partially disagree ...) ... etc ......

IS350jet

The VW Beetle is popular with women because that is the audience VW catered to. VW knew who their target market was from the beginning and went after it, quite successfully, I might add. They even went as far as installing a built-in flower vase. Now, if that's not for women, I don't know what is. I'm with you about stereotypes but sometimes there's no getting around it. The New Beetle is a perfect example. It was designed, engineered, and built, for women. That's not to say a man couldn't own one.

The G Man

I agree, garbage in, garbage out.

IS-SV

It's just a survey.

"The scores don’t reflect the actual quality of the vehicles, but how consumers perceive each brand in seven categories: safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green."

(Cj)

That sums it up nicely

speedflex

I can completely agree. Lincoln and Infiniti have had horrible brand management and reinforcement for years. They are both the same in that they don't really stand for anything memorable to the general consumer. That's not a real reflection on the product per se. More a statement of poor image building and lack of focus and direction at the corporate and marketing level.

mmarshall

I too agree, but for different reasons. Neither Lincoln or Infiniti have a REAL flagship any more.The (admittedly slow-selling) Q45 is gone and the Lincoln Town Car is virtually gone.....it is only sold to fleet-buyers now. The current flagships (M45 and MKS), IMO are both too small and too much like the other cars in the divisions right under them.

mmarshall

Agreed. Most men (and I say MOST) would not actually use the flower vase.

It wasn't like that in the first year it was introduced, though (1998). I can remember seeing a lot of men at VW dealerships giving Beetles test-drives.......they appeared to be Baby-Boomers like me who remembered the air-cooled Beetle so well from the 60's and 70's.

bitkahuna

iTrader: (20)

completely worthless survey because consumer reports subscribers fit a profile anyway (consumer conscious, perhaps cautious, safety and value oriented = toyota buyer ). it's like polling a church congregation whether they believe in God or not and then saying 100% of people believe in God.

mmarshall

I'm not sure you can say that. Consumer Reports itself has been critical of several recent Toyotas. In fact, the Camry V6 was taken off the CR recommended list for awhile, until the repair issues were straightened out.

Pearlpower

iTrader: (2)

interesting that BMW would edge out Porsche in performance and that Toyota is even mentioned and Toyota would best Benz and Lexus in tech innovation. Perception has it's moments.