Consumer Reports 2010 Car Brand Perception Survey, (Toyota Tops)
#16
Lexus Fanatic
You've never heard of her? She is BIG out there in CA......San Francisco is her home.
Here....this tells her story:
http://en.wikipedia.org/wiki/Arianna_Huffington
Here....this tells her story:
http://en.wikipedia.org/wiki/Arianna_Huffington
#20
Super Moderator
This survey tells me the general public knows very little about cars, thus their perceptions are screwy
No luxury brands in top three in quality ?
Toyota in top three in performance?
Lexus behind Mercedes and BMW in overall scores(expected), but #1 in design/style ? (I thought they are supposed to be bland, which I partially disagree ...) ... etc ......
No luxury brands in top three in quality ?
Toyota in top three in performance?
Lexus behind Mercedes and BMW in overall scores(expected), but #1 in design/style ? (I thought they are supposed to be bland, which I partially disagree ...) ... etc ......
#21
Pole Position
The VW Beetle is popular with women because that is the audience VW catered to. VW knew who their target market was from the beginning and went after it, quite successfully, I might add. They even went as far as installing a built-in flower vase. Now, if that's not for women, I don't know what is. I'm with you about stereotypes but sometimes there's no getting around it. The New Beetle is a perfect example. It was designed, engineered, and built, for women. That's not to say a man couldn't own one.
Last edited by IS350jet; 01-08-10 at 12:41 PM.
#22
Lexus Test Driver
This survey tells me the general public knows very little about cars, thus their perceptions are screwy
No luxury brands in top three in quality ?
Toyota in top three in performance?
Lexus behind Mercedes and BMW in overall scores(expected), but #1 in design/style ? (I thought they are supposed to be bland, which I partially disagree ...) ... etc ......
No luxury brands in top three in quality ?
Toyota in top three in performance?
Lexus behind Mercedes and BMW in overall scores(expected), but #1 in design/style ? (I thought they are supposed to be bland, which I partially disagree ...) ... etc ......
#23
Lexus Fanatic
It's just a survey.
"The scores don’t reflect the actual quality of the vehicles, but how consumers perceive each brand in seven categories: safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green."
"The scores don’t reflect the actual quality of the vehicles, but how consumers perceive each brand in seven categories: safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green."
#24
Lexus Test Driver
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#25
Yup and "perception is reality".....
The list of the top and worst brands are in that link. Acura was dead last a couple years ago, now Lincoln and Infiniti are near the bottom.
http://www.consumerreports.org/cro/c...eptions-ov.htm
The list of the top and worst brands are in that link. Acura was dead last a couple years ago, now Lincoln and Infiniti are near the bottom.
http://www.consumerreports.org/cro/c...eptions-ov.htm
#26
Lexus Fanatic
I can completely agree. Lincoln and Infiniti have had horrible brand management and reinforcement for years. They are both the same in that they don't really stand for anything memorable to the general consumer. That's not a real reflection on the product per se. More a statement of poor image building and lack of focus and direction at the corporate and marketing level.
#27
Lexus Fanatic
The VW Beetle is popular with women because that is the audience VW catered to. VW knew who their target market was from the beginning and went after it, quite successfully, I might add. They even went as far as installing a built-in flower vase. Now, if that's not for women, I don't know what is. I'm with you about stereotypes but sometimes there's no getting around it. The New Beetle is a perfect example. It was designed, engineered, and built, for women. That's not to say a man couldn't own one.
It wasn't like that in the first year it was introduced, though (1998). I can remember seeing a lot of men at VW dealerships giving Beetles test-drives.......they appeared to be Baby-Boomers like me who remembered the air-cooled Beetle so well from the 60's and 70's.
#28
Lexus Fanatic
iTrader: (20)
completely worthless survey because consumer reports subscribers fit a profile anyway (consumer conscious, perhaps cautious, safety and value oriented = toyota buyer ). it's like polling a church congregation whether they believe in God or not and then saying 100% of people believe in God.
#29
Lexus Fanatic
I'm not sure you can say that. Consumer Reports itself has been critical of several recent Toyotas. In fact, the Camry V6 was taken off the CR recommended list for awhile, until the repair issues were straightened out.