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Consumer Reports 2010 Car Brand Perception Survey, (Toyota Tops)

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Old 01-17-10 | 08:23 PM
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I'm suprised Mazda and Infiniti finished so low, also, I would think Hyundai would be on the worst list. IMO, they have great products now, but a lot of people still percieve them as a company that produces junk.
Old 01-17-10 | 08:43 PM
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Originally Posted by ecr527
I'm suprised Mazda and Infiniti finished so low, also, I would think Hyundai would be on the worst list. IMO, they have great products now, but a lot of people still percieve them as a company that produces junk.

you are so 10 years ago.
Old 01-18-10 | 12:08 AM
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I'm shock no one notice Audi wasn't even mention at all. Was it really that bad???
Old 01-18-10 | 04:07 AM
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Originally Posted by ecr527
I'm surprised Mazda and Infiniti finished so low, ...
It is surprising. They are both quality brands.

Originally Posted by 1993ES300x
I'm shocked that no one noticed Audi wasn't even mentioned at all. Are they really that bad???
Yup. But seriously, their products have been mostly junk, quality wise, at least until recently. There's a reason their US sales stink.
Old 01-18-10 | 05:20 AM
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This is a totally worthless survey.

I might as well put out my own survey with my own skewed perception of which brand is better and get a more accurate result.

Fact : is they talked to 1,752 people on the PHONE who may or may not even have a car and asked them "hey which brand you like better?"

Let me guess...most of those 1,752 people owned a Toyota, Ford or GM which explains it's at the top of the list.

Wonder why the better brands are so far down the list? Read the article or just 3 second scan thru it like I did and you'll know why.
Old 01-18-10 | 05:39 AM
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Lightbulb Audi et al

Originally Posted by 1993ES300x
I'm shock no one notice Audi wasn't even mention at all. Was it really that bad???
The list showed the Top 10 Best & the Top 10 Worst, so I imagine that Audi & everyone else not listed were somewhere in between (scoring b/n 80 & 28).
Old 01-18-10 | 05:58 AM
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Subaru FTW.
Old 01-18-10 | 06:51 AM
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Originally Posted by joe80
you are so 10 years ago.
Really? How so? Even here on CL, if you read the car chat threads that relate to Hyundai products, I would say at least 30 to 40% of the posts are saying "it looks pretty good, but I still wouldn't rock it because it's a Hyundai" or something to that effect. If that isn't a bad perception of a product, I don't know what is. Heck a friend of mine drives a 10 year old, beat up Camry and she said she would rather keep driving that then any brand new Hyundai.
Old 01-18-10 | 07:38 AM
  #54  
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Thanks for posting it, somewhat interesting and nothing really new.
Old 01-18-10 | 08:15 AM
  #55  
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Originally Posted by Stormwind
This is a totally worthless survey.

I might as well put out my own survey with my own skewed perception of which brand is better and get a more accurate result.

Fact : is they talked to 1,752 people on the PHONE who may or may not even have a car and asked them "hey which brand you like better?"

Let me guess...most of those 1,752 people owned a Toyota, Ford or GM which explains it's at the top of the list.

Wonder why the better brands are so far down the list? Read the article or just 3 second scan thru it like I did and you'll know why.
That is a very large sample size, not sure how you can so easily dismiss it. Until there is another method, we have to take it for what its worth (of course it is not the say all be all).

Originally Posted by ecr527
I'm suprised Mazda and Infiniti finished so low, also, I would think Hyundai would be on the worst list. IMO, they have great products now, but a lot of people still percieve them as a company that produces junk.
I'm not at all and the findings are something I can easily agree with. We talk all the time here how Mazda/Infiniti have solid lineups but no one really cares/knows.
Old 01-18-10 | 08:48 AM
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Originally Posted by ecr527
Really? How so? Even here on CL, if you read the car chat threads that relate to Hyundai products, I would say at least 30 to 40% of the posts are saying "it looks pretty good, but I still wouldn't rock it because it's a Hyundai" or something to that effect. If that isn't a bad perception of a product, I don't know what is. Heck a friend of mine drives a 10 year old, beat up Camry and she said she would rather keep driving that then any brand new Hyundai.

to normal people, hyundai is a good reliable car. i remember reading a survey and more than half of americans don't even know hyundai is from Korea.

again it's 2010. times are changing. people watched enough hyundai commercials and enough elantra and sonata on the road. hyundai doesn't have bottom 5 reputation anymore.
Old 01-18-10 | 08:49 AM
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Originally Posted by ecr527
Really? How so? Even here on CL, if you read the car chat threads that relate to Hyundai products, I would say at least 30 to 40% of the posts are saying "it looks pretty good, but I still wouldn't rock it because it's a Hyundai" or something to that effect. If that isn't a bad perception of a product, I don't know what is. Heck a friend of mine drives a 10 year old, beat up Camry and she said she would rather keep driving that then any brand new Hyundai.
and of course, this is a Lexus forum!
Old 01-18-10 | 12:12 PM
  #58  
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Originally Posted by Stormwind
This is a totally worthless survey.

I might as well put out my own survey with my own skewed perception of which brand is better and get a more accurate result.

Fact : is they talked to 1,752 people on the PHONE who may or may not even have a car and asked them "hey which brand you like better?"

Let me guess...most of those 1,752 people owned a Toyota, Ford or GM which explains it's at the top of the list.

Wonder why the better brands are so far down the list? Read the article or just 3 second scan thru it like I did and you'll know why.
It is a legitimate concern. If people are swayed with what they buy/own themselves, it makes sense that volume brands show up at the top. Fact is, Toyota, Chevy, Ford, Honda, ect. sell the most cars. Lexus below Ford in quality perception? Ford's quality is greatly improved as of late but Lexus has been the pinnacle of quality since it's inception.

So I kind of agree there's a problem with this survey. Take 500 people. 300 of them own a Ford, 200 a Chevy. Then ask the 500 people which brand they think has a better overall image. What do you think the results will be?
Old 01-19-10 | 06:32 AM
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Originally Posted by 1993ES300x
I'm shock no one notice Audi wasn't even mention at all. Was it really that bad???
Thats because people who do not do their homework on cars still think of Audi as unreliable car from 10 years ago.
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