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I think Hyundai can do quite allright only if they build an attractive one. BTW, FJ is not selling much better now than the Borrego.
The FJ Cruiser was built because of overwhelming reaction to the concept that was shown to the public. Also, the FJ fills a production gap between vehicles like the Toyota Prado, GX and 4runnner...build off the same platform Toyota can easily absorb the slow selling FJ...