Bridgeport BMW in Bridgeport, Connecticut decided to go with an outside-the-box kind of billboard to advertise it take home test drive program. Perched on top of the big billboard is a man and a big teddy bear. Of course, if you take a close look you'll see it's a mannequin and a big teddy bear. This fact did not stop passing motorists from calling 911 concerned that either the man or his bear would fall off the top of the billboard, or that they would jump. No really, they were concerned about the teddy bear, too. Make the jump to watch the video. Tip of the nighttime stocking cap to Jeff!


http://www.autoblog.com/2010/0...video/

 

Its one way to grab more attention

 

I've seen that billboard, going up I-95 in Connecticut, and it REALLY does scare the crap out of people. I have had various cars slam brakes, in front of me, as well as slow waayyyy down trying to get a glimpse of it. This causes traffic snarls, congestion as well as ALOT of near miss accidents in that area. Traffic in that area is already bad enough, most times of the day, and in an 18 wheeler is even worse trying to thread thru it. I try to avoid that corridor at all costs if I can.

 

hahaha time is tough tho...

 

last time I did the overnight test drive was my 2001 acura cls. i came home with a new car. man, that's already 9 years ago.

 

haha that's funny... i liked this bmw's sign also...

 

Desperate times calls for desperate measures.