Volkswagen will officially enter into the performance arena later this year with the brand’s first performance division. Dubbed R GmbH, Volkswagen will introduce its new performance division at March’s Geneva Motor Show.

“BMW has its M, Mercedes has AMG, and our sibling Audi has Quattro. This new R division will be our Quattro,” an inside source revealed to Edmunds.
R GmbH will build on the company’s VW Individual division, which already offers a number of sporty upgrades for VW models in the European market. Individual’s most recent work was seen at the Detroit show in the form of the CC R-Line.

U.S. buyers currently have access to some individual R-Line offerings, but it remains to be seen if the new R vehicles will be available in the United States market. Detroit’s CC R-Line was believed to be a tool used to gauge the public’s reaction.

Like Mercedes’ AMG division, VW’s R division will likely produce a performance version of virtually every vehicle in the automaker’s lineup.