View Poll Results: Will this Incident Plauge TMC sales for the next ~8 years?
Yes it will
12
30.00%
No it wont
25
62.50%
Needs More Cowbell
3
7.50%
Voters: 40. You may not vote on this poll
Throttle Incident-Will it Plauge TMC for the next 8 years?
01-28-10, 03:00 PM
#16
Lexus Champion
If they solve the problem quickly and the public feels TMC has been straight up with them they'll be no fallout. Toyota is good at this sort of stuff. And let's face it, most American's won't have a clue about this story. They are too involved with Simon Cowell and AI to worry about this sort of stuff.
This has been blown way out of proportion as to its seriousness.
This has been blown way out of proportion as to its seriousness.
01-28-10, 03:14 PM
#17
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What a lot of you guys are missing is that a great deal of this is out of Toyota's control. Yes, they can do some PR damage control but it will be the consumer who decides how quickly the company bounces back. Will the public's collective mind quickly forget? Toyota has little influence over that.
Sometimes, rational or not, a perception can be viewed as fact and it's quite possible that people will look at their kids in the backseat and wonder "what if?". In this case family loyalty trumps brand loyalty.
Sometimes, rational or not, a perception can be viewed as fact and it's quite possible that people will look at their kids in the backseat and wonder "what if?". In this case family loyalty trumps brand loyalty.
01-28-10, 03:24 PM
#18
Lexus Fanatic
I don't think loyalty to Toyota is the key to their continued success. They will need to deliver competitive high-quality products and implement the fixes efficiently with good customer satisfaction. And I don't think the junk on the cable tv channels will determine the fate of Toyota.
01-28-10, 04:17 PM
#19
I'm sure this will haunt them but my guess it that it'll haunt them closer to 8 months not 8 years...
If they offer some nice incentives on these cars at some point during the year I'm sure people will "forget" about the issues and buy them regardless.
If they offer some nice incentives on these cars at some point during the year I'm sure people will "forget" about the issues and buy them regardless.
01-28-10, 08:25 PM
#21
This doesn't bother me at all either. We do have a brand new 2010 Tacoma Double Cab that is affected by all of this, but I am not brand loyal and buy cars that I like from many different brands so my perception has not changed. If Toyota makes a car I like when I'm ready to buy, I'll buy it. If they don't, I'll move to one of the other brands I like. It is really that simple. The brand that makes cars that people want to buy will always survive no matter what.
Last edited by CK6Speed; 01-29-10 at 12:56 AM.
01-29-10, 07:53 AM
#23
Lexus Fanatic
I'll later talk to my brother and a good friend that own Rav4/Tacoma to see what their reaction or non-reaction is too.
Last edited by IS-SV; 01-29-10 at 07:56 AM.
01-29-10, 11:14 AM
#24
+1, but there was another incident with an elderly
http://www.autoblog.com/2010/01/29/e...es-unintended/
http://www.autoblog.com/2010/01/29/e...es-unintended/
01-29-10, 02:33 PM
#26
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Toyota is a big name and has kept a pretty possitive image for reasons such as : reliability, fuel efficiency, product quality, and great value. Now most of us here will acknowledge that that Toyota reliability is around average, fuel efficiency is greatly improved but product quality has dropped and its not the same value it was 10 years ago. But the general public hasn't came to that consensus yet. But slowly yet surely the bad name will stick around. It took Audi years to regain market share, most people say that American cars are horrible although they are equall if not better then theyre Japanese competitors. Same can be said with Mercedes they were known as unreliable p.o.s now they make mighty fine cars yet a lot of people wont even consider them because of what was said a few years ago. So Toyota fans brace yourself this going to be a bumpy ride.
01-29-10, 02:35 PM
#27
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+1, but there was another incident with an elderly
http://www.autoblog.com/2010/01/29/e...es-unintended/
http://www.autoblog.com/2010/01/29/e...es-unintended/
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