Toyota Committed to Tundra Despite Slowing Sales
02-13-10, 06:32 PM
#18
Lexus Fanatic
I Don't follow you.Keep one thing in mind, though. No matter how good (or bad) the Tundra design is (or how much Toyota changes it), it is enormously difficult to get domestic truck owners out their pickups...especially F-150's. F-150 and Silverado owners are a notoriously loyal group......arguably the most loyal in the industry. So are Dodge Ram owners, too, but to a slightly lesser extent.......based mostly on the truck's macho styling. So, any way you look at it, the Tundra, as with the Nissan Titan, still has its work cut out for it integrating into the American marketplace.
02-13-10, 06:37 PM
#19
LC? I Don't follow you.
Keep one thing in mind, though. No matter how good (or bad) the Tundra design is (or how much Toyota changes it), it is enormously difficult to get domestic truck owners out their pickups...especially F-150's. F-150 and Silverado owners are a notoriously loyal group......arguably the most loyal in the industry. So are Dodge Ram owners, too, but to a slightly lesser extent.......based mostly on the truck's macho styling. So, any way you look at it, the Tundra, as with the Nissan Titan, still has its work cut out for it integrating into the American marketplace.
I Don't follow you.Keep one thing in mind, though. No matter how good (or bad) the Tundra design is (or how much Toyota changes it), it is enormously difficult to get domestic truck owners out their pickups...especially F-150's. F-150 and Silverado owners are a notoriously loyal group......arguably the most loyal in the industry. So are Dodge Ram owners, too, but to a slightly lesser extent.......based mostly on the truck's macho styling. So, any way you look at it, the Tundra, as with the Nissan Titan, still has its work cut out for it integrating into the American marketplace.
02-13-10, 06:55 PM
#20
Lexus Fanatic
Thanks. 
That's what I thought, but wasn't sure.
The Land Cruiser, for Toyota, is too much of a tradition to quit. I agree with spwolf, however, that the econoimies of scale are quite low, even if you take in its brother Lexus LX570 with it. But, compared to the somewhat flimsy 2Gen Tundra, the Land Cruiser is built like a rock and finished like a Swiss watch. I reviewed one not too long ago (at some $72K), and it was, hands-down, the most impressively-built Toyota-nameplate vehicle I had ever driven. Believe it or not, I actually thought it was better than the LX570 in some ways. It also excelled in comfort, which is unusual for a hard-core off-roader....although the elegant but unreliable British Land Rover also combines mountain-goat off-roadability with comfort.
To be fair to the Tundra, though, Toyota does seem to have made some improvements lately to the 2Gen model, even without a major redesign. Some of the hardware, especially, seems a little sturdier now, and the formerly flimsy tailgate has gotten some reinforcement.
That's what I thought, but wasn't sure. The Land Cruiser, for Toyota, is too much of a tradition to quit. I agree with spwolf, however, that the econoimies of scale are quite low, even if you take in its brother Lexus LX570 with it. But, compared to the somewhat flimsy 2Gen Tundra, the Land Cruiser is built like a rock and finished like a Swiss watch. I reviewed one not too long ago (at some $72K), and it was, hands-down, the most impressively-built Toyota-nameplate vehicle I had ever driven. Believe it or not, I actually thought it was better than the LX570 in some ways. It also excelled in comfort, which is unusual for a hard-core off-roader....although the elegant but unreliable British Land Rover also combines mountain-goat off-roadability with comfort.
To be fair to the Tundra, though, Toyota does seem to have made some improvements lately to the 2Gen model, even without a major redesign. Some of the hardware, especially, seems a little sturdier now, and the formerly flimsy tailgate has gotten some reinforcement.
Last edited by mmarshall; 02-13-10 at 06:59 PM.
02-14-10, 07:16 AM
#21
I don't think that Toyota will ever discontinue the Tundra especially after having made such inroads in the construction industry; the primary users of these vehicles besides the farming community. During the last few years in my business travels thru Middle East, I have seen a whole lot more Tundras, whereas these markets were before dominated by Ford and GM pickups. I really see Toyota in the near future coming out with diesel Tundra riding on the coattails of their highly successful Hilux models available overseas.
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