The Detroit News: Ford struggles to remake Lincoln
#19
Lexus Test Driver
iTrader: (1)
Personally, i think Lincoln is a sleeping giant that is very well in a coma-like state and needs a big awakening. I like Lincoln and if they were to get the right phlosophy and marketing behind them, they can be as good as there home town rival and some foreign ones as well. Ford really dont need Mercury and i think they will do good with there recent turnaround without the added waste production. That said, drop Mercury and redouble there efforts into Lincoln and make them a top tier brand. When Ford had Jaguar they tried to remake Lincoln into there image. Now they've sold Jag and now its Volvo's image Lincoln is after. Lincoln needs identity, more dna, and marketing. In 10years would love to see a resurrected Continential(MKC/MKL?) go head to head with an new LS560 or Jag XJ. Lincoln has plenty of history to build upon and maybe thats whats killing them, but they have to use that history if they want a future.
#20
Lexus Champion
I really do like the idea of the MKT, it's just the front and rear ends are terribly done. It looks like the designers had a list and check all of the "Super Size Me" options.
I had a chance to sit in it at an auto show and thought the interior was quite nice.
Didn't Lincoln just let the Towncar get old and kill it?
I had a chance to sit in it at an auto show and thought the interior was quite nice.
Didn't Lincoln just let the Towncar get old and kill it?
#23
Lexus Fanatic
Didn't Lincoln just let the Towncar get old and kill it?
#24
My thoughts on Lincoln models:
- I currently lease an 07 MKZ. It has about 39K miles and has been totally reliable. For the size car, it has a huge trunk. The 3.5 engine is spunky, but rough sounding. The FWD biased AWD system works well in snow, but not so well on mixed slippery / dry pavement. On the down side, the car is too low for us, the front seat area is tight, the leather quality is poor, and there are far too many visual reminders that this car is also a Fusion and Milan. The upgraded MKZ is better, but still too small for us.
- I like the MKS and have test driven both 3.7L and 3.5L ecoboost models. The ecoboost pulls nicely, but this is the first year for that engine and reliability is unknown. Also, the first year reliability of the 09 MKS has been spotty. The interior is an improvement over the MKZ, but there are still some cheap looking items. The trunk is large, but hard to access due to the narrow opening.
- I like the funky looking Ford Flex (aside from the lack of power in the base engine), but the MKT is just, dayam, hit with an ugly stick. The "T" must stand for turd.
- I currently lease an 07 MKZ. It has about 39K miles and has been totally reliable. For the size car, it has a huge trunk. The 3.5 engine is spunky, but rough sounding. The FWD biased AWD system works well in snow, but not so well on mixed slippery / dry pavement. On the down side, the car is too low for us, the front seat area is tight, the leather quality is poor, and there are far too many visual reminders that this car is also a Fusion and Milan. The upgraded MKZ is better, but still too small for us.
- I like the MKS and have test driven both 3.7L and 3.5L ecoboost models. The ecoboost pulls nicely, but this is the first year for that engine and reliability is unknown. Also, the first year reliability of the 09 MKS has been spotty. The interior is an improvement over the MKZ, but there are still some cheap looking items. The trunk is large, but hard to access due to the narrow opening.
- I like the funky looking Ford Flex (aside from the lack of power in the base engine), but the MKT is just, dayam, hit with an ugly stick. The "T" must stand for turd.
#25
Lexus Fanatic
On the down side, the car is too low for us, the front seat area is tight, the leather quality is poor, and there are far too many visual reminders that this car is also a Fusion and Milan. The upgraded MKZ is better, but still too small for us.
- I like the funky looking Ford Flex (aside from the lack of power in the base engine), but the MKT is just, dayam, hit with an ugly stick. The "T" must stand for turd.
Last edited by mmarshall; 02-17-10 at 08:19 PM.
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