Diemellz

saw this last nite, finally something cool......
http://www.youtube.com/user/LexusVeh.../1/dGF8s1TH7-0

UberNoob

cool indeed
i dont like lexus bragging though
its just not in their philosophy to brag like that
but then marketing is marketing...

chrisyano

Nice commercial. I have high hopes for the next GSh.

MPLexus301

iTrader: (3)

I don't think it's so much bragging as it is solidifying their position as the top manufacturer of luxury hybrids and showing that they remain ahead of the curve.

GREAT commercial, IMO.

IS-SV

Fun commercial, little else.

Trexus

Agreed. Great commercial. The commercial stated that Lexus hybrids logged over 5.5 billion miles. I'm curious what Toyota hybrids has logged for mileage? Probably over 10 billion miles?

LexFather

Wow I really like that commercial. Short, to the point and a clear message.

As a very very very happy h owner I can only see more of them in my (our) future.

Oleg400

iTrader: (7)

Great watch, its like the Benz commercials and the safety. It brags, but Lexus has proven that actions speak louder than words.

RXSF

Lexus and Toyota marketing is on overdrive

"The Pursuit Continues"
http://www.youtube.com/user/LexusVeh.../0/GDPpnCqfl5s

bitkahuna

iTrader: (20)

nice ads

LexFather

I just saw it on tv. Love it. I've complained for years the h marketing stinks. This is a great one!

encore888

These ads talk about the Lexus brand ethos. MB, BMW have been doing this ('This is Mercedes Benz', "BMW is Pursuit of Joy" etc.), and it's time the other Tier One manufacturer stepped up. Lexus ads traditionally have been model-focused and tech-heavy, but it helps also to have a consistent brand message (and Lexus has had The Pursuit of Perfection since Day 1), but recently IMO that can be pushed more consistently and elevate the brand and its cars as a whole.

speedflex

I have a feeling this is in response to the new S-class hybrid and other cars like it coming on line now. Lexus is trying to say that they've been building a line of hybrids for years now. A nice message since they are no longer going to be the only luxury maker with hybrids.

TRDFantasy

Toyota is being backed into a corner by the competition and the US government. You can only remain humble for so long under such circumstances.

With that said, there is nothing wrong with the ad. Lexus is the clear leader in luxury hybrid technology, everyone in the industry knows that. They are simply clarifying and marketing the fact that they are leaders.

Awesome . This is exactly what Toyota and Lexus need to do, flex their tremendous marketing muscles in the face of the current situation.

GS69

Lexus Launches Hybrid Marketing Campaign

TORRANCE, CA - For the first time, Lexus has launched a marketing campaign that showcases all four of the brand's hybrid vehicles currently in market: the RX 400h, GS 450h, LS 600h and HS 250h.

The recently announced Lexus CT 200h -- not featured in this current campaign -- will represent the fifth Lexus hybrid.

"We are very proud of our leadership in luxury hybrids and have created a campaign that lets consumers know that at Lexus, hybrids aren't just a concept for a future car, but vehicles that have been on the road for five years," said Dave Nordstrom, vice president of marketing for Lexus. "We will continue to explore groundbreaking technologies that will allow us to expand our hybrid offerings and remain at the forefront of alternative-fuel vehicle development."

"Milestones," the new TV spot, highlights a series of advancements and changes that the world has seen since the first Lexus Hybrid hit the road five years ago. The spot shows thousands of Lexus Hybrid vehicles forming the shape of a computer cursor, a gas nozzle, a landline and, finally, the letter "h," illustrating how much the world has evolved during those five years. It is the story of the Lexus Hybrids as told by the vehicles themselves.

The commercial, which began airing on March 6, will run during primetime, on network television and cable, during NCAA March Madness and throughout Major League Baseball programming and finally, in conjunction with Google TV, an auction-based television buying platform. Additional media programs, currently in development, will launch as the hybrid campaign continues throughout 2010.

In addition to television, Lexus will run a national print campaign, online banners and out-of-home advertising in 12 markets. Two print ads titled, "Close Your Eyes" and "Roads" will appear in consumer print publications such as Men's Health, Women's Health, People, Sports Illustrated, Vogue and USA Today.

The hybrid campaign also includes a partnership with Current TV.