flipside909

TORRANCE, Calif., March 9, 2010 - - February 2010 automotive industry sales results saw Toyota, Lexus and Scion models rank prominently among brand and segment leaders. Overall Toyota sales in February topped all other Asian and European manufacturers. February also saw Toyota claim two of the top three selling passenger cars in the U.S. Toyota once again dominated the hybrid market, while Tacoma continues to overwhelmingly lead the small pickup truck segment.

Toyota/Lexus/Scion February Sales Rankings

Total TMS
• TMS ranked #3 in total U.S. sales with 100,027 units sold for a 12.8 percent share (#1 among international divisions)

Light Truck Sales
• Toyota ranked #3 out of 32 manufacturers with 33,413 units sold for a 9.1 share
• Tacoma ranked #1 in small pickup sales with 8,325 units sold and 45.6 percent share (more than double its closest competitor)
• Toyota/Lexus ranked #1 among non-American divisions (Asian and European) with 40,834 units sold for an 11.1 share

SUV Sales
• Lexus RX350/450h ranked #1 in Near Luxury SUV sales with 5,694 units sold for a 24.3 percent share, nearly double its closest competitor

Passenger Car Sales
• Corolla ranked #2 with 16,996 units sold
• Corolla ranked #1 in Subcompact segment with a 14.9 percent share
• Camry ranked #3 with 16,552 units sold
• Camry ranked #2 in Standard Midsize segment with a 10.2 percent share
• Yaris ranked #3 in Entry Subcompact segment with a 14.2 percent share
• Scion tC ranked #3 in sporty Subcompact segment with a 13.5 percent share
• Lexus LS ranked #2 in Prestige Luxury Sedan segment with a 25.8 percent share

Hybrid Sales
• Total TMS hybrids ranked #1 with sales of 10,957 units sold with a 35.5 percent share
• Prius was the #1 hybrid, commanding a 56.3 percent share among all hybrid passenger cars and 47.8 percent of all hybrids sold.
• Lexus RX450h ranked #1in the Hybrid Light Trucks segment with a 35.2 percent share
• Highlander Hybrid ranked #3 in the Hybrid Light Trucks segment with a 13.4 percent share

Credit: Toyota Motor Sales, USA Inc.

RXSF

good to hear. I see a typo...lol 400h?

LexFather

And to think that was a slow/bad month for them.

Joeb427

iTrader: (1)

This is US sales,correct?

flipside909

They did quite well despite the recall and hearings in Congress.

jadu

iTrader: (42)

forget the bad publicity.. sales numbers dont lie

RX300-BV

This is a post I would normally expect to see in the monthly sales thread. The facts of the matter are indisputable in the form of the sales chart from Toyota. The interpretation of the facts can be spun in many ways. Below is how Toyota fared against GM, Ford, Honda, and Nissan in Feb 2009 and 2010.

Code:

Company    2009      2010    Change  2009 Rank 2010 Rank
Toyota   109,583   100,027   -8.7%       1        3
Ford      99,400   142,285   43.1%       3        1
GM(core) 104,993   138,849   32.2%       2        2
Honda     71,575    80,671   12.7%       4        4
Nissan    54,249    70,189   29.4%       5        5

GM(core) refers only to its remaining Cadillac, GMC, Buick, and Chevy divisions

The RX is the bread and butter of Lexus. Interesting that Lexus itself managed to increase sales 5.2% dispite the RX being down by 8.4%

Both the Corolla and Camry were down 6.1% and 19.8% respectively. From the Feb sales although the Camry finished 2nd, it was within a few hundred units of finishing 4th, behind Fusion and Altima. This is a segment the Camry usually wins easily. Camry clearly has taken the biggest hit.

Code:

Company    2009      2010    Change  2009 Rank 2010 Rank
Camry    20,634   16,552   -19.8%      1        2
Fusion    7,603   16,459   116.5%      5        3
Malibu   11,516   15,150    31.6%      4        5
Accord   15,976   22,456    40.6%      3        1
Altima   16,002   16,198     1.2%      2        4

The tC sold only 860 units in February, down 28.5%. At 13.5% of the segment, the segment size is less than 6,400 total units. How many competitors are in this sporty subcompact segment?

From how I see it, Toyota took quite a pounding in relation to their chief rivals. Down 8-9% isn't really that much, but when your rivals are posting double digit gains while you're posting a lost, that's not good. In the bigger picture, this will be a small bump for Toyota, so long as something more doesn't come out from the intense scrutiny. The worse case could be if the electronic throttle/software gets tied as the root cause of most of the sudden unintended acceleration. Then to me the floodgates will open up against Toyota, considering how vehemently they are fighting the electronics as the cause.

Joeb427

iTrader: (1)

I understand your point on the numbers but sales were still good considering the media hype,recalls and Congressional Hearings.
Next month may be a different story.We'll see.


Accord selling well like we thought it would.

1. Ford F-Series - 32,895
2. Honda Accord - 20,024
3. Chevrolet Silverado - 19,822
4. Toyota Corolla/Matrix - 16,996
5. Toyota Camry/Solara - 16,552
6. Honda Civic - 16,471
7. Ford Fusion - 16,459
8. Nissan Altima - 16,198
9. Ford Escape - 15,156
10. Chevrolet Malibu - 15,150

sears1234

With complainings keeps coming out, and media keeps reporting it loudly, more and more people will walk away from Toyota/Lexus eventually.

GFerg

Toyota needed to post something positive, even if they had to spin it. They still lost a lot of market share. I unfortunately don't see them bouncing back anytime soon.


http://www.reuters.com/article/idUSN0331640220090303


http://www.reuters.com/article/idUSN0218963420100302

TRDFantasy

You must have not yet seen the news in the February sales thread.

Toyota sales were up 50% for the 1st week of March .

LexFather

Great post....