KBB online study: Hyundai owners research their own brand more than others
03-15-10, 04:42 PM
#16
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why are you laughing?
value oriented buyers will most likely buy value oriented cars. these buyers chose hyundai because most likely they thought hyundai was a better value. and i really don't think another witchhunt will happen anytime soon. Hyundai should be fine as long as they learn from toyota's mistake.
03-15-10, 04:56 PM
#17
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03-15-10, 04:58 PM
#18
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well, i was here long before. i was here actually 7-8 years ago. but i lost my username/password, so i didn't bother to retrieve the name. back then i was driving my mom's ES300. that was the reason i came here in the first place.
03-15-10, 04:59 PM
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03-15-10, 06:03 PM
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Mods, I would recommend changing the thread title as it is misleading and inaccurate.
Exactly. Look at this quote:
So this is market data based on online visitors, NOT based on actual buyers.
I'll wait for a real study like the JD Power owner loyalty survey.
You just proved Cj's point, as well as mine.
This "study" is still based on site traffic, NOT actual owner loyalty.
Ever looked at JD Power owner loyalty data? That is more influential in the industry than KBB's "market intelligence data" 
.
This study doesn't mean much since this is just saying that people that own Hyundais are going to a website to research newer Hyundais. It doesn't mean they're actually buying them.
I'd wait for a real study that outlines actual sales to say that Hyundai has REALLY surpassed Honda and Toyota in this regard.
I'd wait for a real study that outlines actual sales to say that Hyundai has REALLY surpassed Honda and Toyota in this regard.
According to the latest Kelley Blue Book www.kbb.com Market Intelligence data, brand loyalty for Hyundai recently surpassed that of Honda and Toyota, leading Hyundai's brand loyalty to the No. 1 spot among car shoppers on Kelley Blue Book's kbb.com.
I'll wait for a real study like the JD Power owner loyalty survey.
You should read the article first.
This Kelley Blue Book Market Intelligence data analysis examined site traffic to used-car trade-in pages and new-car pricing report pages on Kelley Blue Book's kbb.com, and compared loyalty data from Q4 2009 to February 1 - 28, 2010. The Kelley Blue Book Values data within this release represents month-over-month used-vehicle depreciation percentages.
This Kelley Blue Book Market Intelligence data analysis examined site traffic to used-car trade-in pages and new-car pricing report pages on Kelley Blue Book's kbb.com, and compared loyalty data from Q4 2009 to February 1 - 28, 2010. The Kelley Blue Book Values data within this release represents month-over-month used-vehicle depreciation percentages.
This "study" is still based on site traffic, NOT actual owner loyalty.
.
03-15-10, 06:21 PM
#22
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I'll wait for a real study like the JD Power owner loyalty survey.
Ever looked at JD Power owner loyalty data?
Ever looked at JD Power owner loyalty data?
Power's OK, but Consumer Reports, IMHO, does an even better one.
03-15-10, 06:30 PM
#23
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why are you laughing?
value oriented buyers will most likely buy value oriented cars. these buyers chose hyundai because most likely they thought hyundai was a better value. and i really don't think another witchhunt will happen anytime soon. Hyundai should be fine as long as they learn from toyota's mistake.
value oriented buyers will most likely buy value oriented cars. these buyers chose hyundai because most likely they thought hyundai was a better value. and i really don't think another witchhunt will happen anytime soon. Hyundai should be fine as long as they learn from toyota's mistake.
I'm not going to argue about Internet traffic awards.
03-15-10, 06:38 PM
#24
I think most people only buy Hyndai because it does offer more for the buck. Price it on par with Toyota/Honda and it wont sell.
Fortunately for Hundai, they are able to undercut their competition because of numerous factors, that were discussed on this board multiple times.
Fortunately for Hundai, they are able to undercut their competition because of numerous factors, that were discussed on this board multiple times.
03-15-10, 06:47 PM
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I know seriously. In his Kia Optima posts he posted 50% of the comments to his own post. It's just getting to be too much. I don't mind the guy but he goes WAY overboard, like a literal Hyundai/Kia infomercial.
03-15-10, 06:53 PM
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03-15-10, 06:54 PM
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only bad mouthing from me was LFA which i'm not the only one who just can't believe its outrageous price. i love most lexuses.
03-15-10, 06:55 PM
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