Kelley Blue Book's 2010 Brand Image Awards: (best interior/comfort-Lexus)
03-30-10, 03:10 PM
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That I could understand. IMO today's interiors do not rival Audi's.
03-30-10, 09:49 PM
#19
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And, every once in a while, Lexus interiors dared to be different. That's one of a number of reasons why I bought an IS300 (and ended up joining CL 
)..........I liked the chronograph gauges and the chrome-ball shifter in the Altezza/IS series. The IS300 interior was also SOLIDLY built...more so than the 2Gen model which replaced it.
)..........I liked the chronograph gauges and the chrome-ball shifter in the Altezza/IS series. The IS300 interior was also SOLIDLY built...more so than the 2Gen model which replaced it.
04-25-11, 04:31 PM
#20
2011 Update
In nutrition they say you are what you eat. In auto marketing the corollary might well be you are what people say you are. That is what the Kelley Blue Book Brand Image Awards are all about. The market research that is synthesized in the awards examines consumer perceptions about each automotive brand, and the award winners represent those brands that are faring the best in consumer perception in their individual categories.
The Brand Image Awards are presented to the top brands in 10 categories, based on detailed data from Kelley Blue Book Market Intelligence's Brand Watch(tm) study. We do a lot more than convening a few focus groups to get this data, too. Brand Watch is an online study that taps into 12,000+ in-market new-vehicle shoppers who do their research on Kelley Blue Book's kbb.com. Coveted in the industry, the Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes and imagery that engenders enthusiasm among new-vehicle buyers.
Toyota | 2011 Most Family-Friendly Brand
In 2010 the term "Swagger Wagon" helped put the revamped Sienna minivan in the minds of millions. With a lineup rich in family-friendly models - Camry, Highlander and Sequoia to name but a few - Toyota is set to remain a staple in family car buying for years to come.
Honda | 2011 Best Value Brand
What defines a good value? When it comes to new cars, we like to factor in affordability, reliability and good resale value - all of which remain Honda hallmarks. While competitors continue to push bolder designs and optimistic fuel economy figures, Honda stays the course with a strong focus on all-encompassing value.
Ford | 2011 Most Rugged Truck Brand
Who makes the toughest truck in America, according to America? That would be Ford. Again. For a third year running, Kelley Blue Book visitors have named Ford the Most Rugged Truck Brand. Not coincidentally, the Ford F-150 remains the best-selling vehicle in the country -- now for 29 years running. It's not hard to see why the F-150 is the people's choice -- pairing a go-anywhere and do-anything attitude with an enviable list of features, the F-150 is a proven work and play machine.
Ford | 2011 Best Exterior Design Brand - Non-Luxury
In 2010 we wrote that Ford was the midst of a product renaissance, and the last twelve months have proven that the company's revitalization isn't over yet. From a refreshed Edge, all-new Explorer, more muscular Mustang and the introduction of the Euro-flavored compact Fiesta, the Dearborn-based automaker has been busy redefining its look. And, as evident in Ford's increasing sales, the American public has proven that they like what they see.
BMW | 2011 Best Performance Brand
Anyone who's driven a BMW will understand why the team from Munich won best Performance Brand for 2011. With powerful yet increasingly efficient engines, legendary ride and handling, and aggressive looks to match, BMW's vehicles are the yardstick by which innumerable carmakers measure their products.
BMW | 2011 Coolest Brand
Defining "cool" is tricky business, but BMW certainly has most of the boxes checked. Effortless performance? Avant-garde styling? A heritage worth remembering? Check, check and check. For some, cool is synonymous with desirable. If resale value and sales figures are any indication, BMW has that box checked, too.
Cadillac | 2011 Best Exterior Design Brand
In our opinion, the Cadillac CTS deserves at least 75% of the credit for securing this award. Yes, the big, bad Escalade is impossible to ignore and the SRX crossover is a nice interpretation of Cadillac's current design ethos, but the CTS Sedan is the car that put Cadillac design on the map (this time around, anyway). Recently expanded to include sporty wagon and positively outrageous coupe versions, the CTS lineup features design that's strong enough to lift an entire brand.
Cadillac | 2011 Best Comfort Brand
The Cadillac lineup is far bolder and sportier than it was just a decade ago, but the Cadillac-comfort connection remains steadfast in the minds of car buyers. And even if its cars aren't as soft and squishy as they were the first 100 years - Cadillac's best-selling CTS is a bona-fide sports sedan -- rich materials, fancy features and world-class interior design deliver 21st-century comfort.
Cadillac | 2011 Best Interior Design Brand
1 of 3 wins for the brand this year, Cadillac's interior design award is a complement to its award for comfort. Rich in wood and leather, with classic details like double French stitching and modern touches like excellent LCD graphics, Cadillac interiors deliver a balance of comfort, quality and performance that's in perfect harmony with the brand as a whole.
Mercedes-Benz | Best Prestige Brand
Kelley Blue Book visitors have named Mercedes-Benz the Best Prestige Brand 4 years in a row, and the office odds-makers are bullish on 5. There's just something about the 3-pointed star and the rich history of sophistication behind it that no competing automaker can touch right now.
03-25-13, 05:15 PM
#21
2013 Update: Lexus Wins Most Trusted
1 brand from each of the Detroit automakers today were announced as winners of Kelley Blue Book’s 2013 Brand Image Awards.
The awards, based on an entire year’s worth of consumer perception data from the company’s “Brand Watch” study, honor the automotive brands that have most successfully captured positive consumer attention.
For the Detroit 3, Chrysler was named the 2013 “Most Refined Brand”; Ford Motors Co.'s namesake brand was awarded “Best Car Styling Brand;” and General Motors Co.’s Buick brand was named “Best Value Luxury Brand.”
“With standout vehicle lineups and positive consumer perception confirmed by empirical study, the winners of Kelley Blue Book’s 2013 Brand Image Awards have secured enviable positions in the minds of car buyers,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com, in a statement.
Overall, the Honda brand took 3 of the 13 top honors, which are based an online brand and model perception tracking study tapping into more than 12,000 in-market new-vehicle shoppers annually on KBB.com
Honda was named the “Best Overall Brand” by non-luxury shoppers, “Most Trusted Brand” for the 2nd year in a row and the “Best Value Brand” for the 3rd consecutive year.
According to officials, Honda receiving consecutive awards in key categories like underscores “that the positive attributes of the Honda brand continue to resonate with the new-car buying public.”
“We admire the refined and reliable vehicles, but also the manner in which Honda promotes itself,” according to KBB. “You do too, apparently.”
Porsche was the only other auto brand to grab more than 1 award, winning "Best Performance" and "Car Styling" for luxury brands. Other award winners and some comments from KBB included:
2013 Porsche - Best Performance Luxury Brand
BMW wrested this trophy from Porsche a couple times, but this is essentially Stuttgart’s award.
2013 Mercedes-Benz - Most Refined Luxury Brand
KBB.com visitors who identify themselves as luxury-car shoppers -- the group who determined all our Luxury Brand awards -- have voted Mercedes-Benz as this year’s Most Refined Luxury Brand.
2013 Porsche - Best Car Styling Luxury Brand
This is a fitting award for the maker of arguably the most iconic and enduring car design of all time, the 911.
2013 Buick - Best Value Luxury Brand
With a brand and lineup that transcend mainstream without reaching all the way into the traditional luxury stratosphere, Buick is a nice way to step up in comfort and refinement while remaining mindful of the family budget.
2013 Lexus - Most Trusted Luxury Brand
With the most proven and celebrated record of dependability and reliability in the entire industry, it would only be a surprise if Lexus didn’t win the award for Most Trusted Luxury Brand.
2013 BMW – Best Overall Luxury Brand
BMW didn’t win any of the individual Luxury Brand awards, but it takes home the title of Best Overall Luxury Brand on the strength of a well-rounded image that appeals to young and old, sporty and showy alike.
2013 Toyota - Best Overall Truck Brand
KBB.com visitors who identify themselves as truck shoppers have named Toyota this year’s Best Overall Truck Brand.
2013 MINI - Best Performance Brand
When every car you make can be described as small and sporty, you have the inside track to our Best Performance Brand award.
2013 Chrysler - Most Refined Brand
The traditional luxury brand of non-luxury brands, Chrysler combines an air of confidence with a sense of flair.
2013 Ford - Best Car Styling Brand
Ford’s new design language seems to work on every new vehicle that gets the treatment, and if anyone wants to call the Fiesta, Focus, Fusion and Escape the best-looking vehicles in their respective categories, we wouldn’t argue. The gorgeous new Fusion, in fact, is our Best Redesigned Vehicle of 2013.
2013 Honda - Best Value Brand
Affordability, reliability and good resale value are key facets of new-car value, and Honda scores at or near the top in all 3, earning from KBB.com visitors another Best Value Brand award.
2013 Honda - Most Trusted Brand
This is the 2nd year we’ve asked visitors to name their Most Trusted Brand, and it’s the 2nd year in a row they’ve named Honda.
2013 Honda – Brand Image Awards: Best Overall Brand
We saved the biggest award for last, but after its wins in the Best Value Brand and Most Trusted Brand categories, Honda’s win as Best Overall Brand among non-luxury shoppers hardly comes as a surprise.
BMW wrested this trophy from Porsche a couple times, but this is essentially Stuttgart’s award.
2013 Mercedes-Benz - Most Refined Luxury Brand
KBB.com visitors who identify themselves as luxury-car shoppers -- the group who determined all our Luxury Brand awards -- have voted Mercedes-Benz as this year’s Most Refined Luxury Brand.
2013 Porsche - Best Car Styling Luxury Brand
This is a fitting award for the maker of arguably the most iconic and enduring car design of all time, the 911.
2013 Buick - Best Value Luxury Brand
With a brand and lineup that transcend mainstream without reaching all the way into the traditional luxury stratosphere, Buick is a nice way to step up in comfort and refinement while remaining mindful of the family budget.
2013 Lexus - Most Trusted Luxury Brand
With the most proven and celebrated record of dependability and reliability in the entire industry, it would only be a surprise if Lexus didn’t win the award for Most Trusted Luxury Brand.
2013 BMW – Best Overall Luxury Brand
BMW didn’t win any of the individual Luxury Brand awards, but it takes home the title of Best Overall Luxury Brand on the strength of a well-rounded image that appeals to young and old, sporty and showy alike.
2013 Toyota - Best Overall Truck Brand
KBB.com visitors who identify themselves as truck shoppers have named Toyota this year’s Best Overall Truck Brand.
2013 MINI - Best Performance Brand
When every car you make can be described as small and sporty, you have the inside track to our Best Performance Brand award.
2013 Chrysler - Most Refined Brand
The traditional luxury brand of non-luxury brands, Chrysler combines an air of confidence with a sense of flair.
2013 Ford - Best Car Styling Brand
Ford’s new design language seems to work on every new vehicle that gets the treatment, and if anyone wants to call the Fiesta, Focus, Fusion and Escape the best-looking vehicles in their respective categories, we wouldn’t argue. The gorgeous new Fusion, in fact, is our Best Redesigned Vehicle of 2013.
2013 Honda - Best Value Brand
Affordability, reliability and good resale value are key facets of new-car value, and Honda scores at or near the top in all 3, earning from KBB.com visitors another Best Value Brand award.
2013 Honda - Most Trusted Brand
This is the 2nd year we’ve asked visitors to name their Most Trusted Brand, and it’s the 2nd year in a row they’ve named Honda.
2013 Honda – Brand Image Awards: Best Overall Brand
We saved the biggest award for last, but after its wins in the Best Value Brand and Most Trusted Brand categories, Honda’s win as Best Overall Brand among non-luxury shoppers hardly comes as a surprise.
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