Toyota Tundra, meant to undermine U.S. trucks, has fallen short[
04-07-10, 12:43 PM
#16
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The Tundra often sells close to the GMC Sierra and Dodge Ram, even though it lacks heavy duty models.
I guess reporting on the sales failure of the Titan and Ridgeline doesn't grab people's attention
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04-07-10, 12:43 PM
#17
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Tundra is simply too expensive to compete with domestic trucks. Most of these are bought by companies, and they simply go for the cheapest, bare bone trucks. Also, they do not make a full size van based on the Tundra, such as Ford E-series, which counts towards Ford F-series sales, and these vans are often even more popular in commerce than pick-ups.
The E-Series Vans are reported as Econoline/Club Wagon sales and not included as part of F-Series sales.
Ford Sales Chart
Agreed. I don't see how the Tundra is a failure, when the Ridgeline and Titan are doing FAR worse sales-wise.
The Tundra often sells close to the GMC Sierra and Dodge Ram, even though it lacks heavy duty models.
I guess reporting on the sales failure of the Titan and Ridgeline doesn't grab people's attention.
The Tundra often sells close to the GMC Sierra and Dodge Ram, even though it lacks heavy duty models.
I guess reporting on the sales failure of the Titan and Ridgeline doesn't grab people's attention
.The Tundra sells no where near Dodge Ram numbers. I would even call it a stretch to say it sells near GMC Sierra numbers. But your interpretation of near might be different from mine.
Truck Sales from full calendar year 2009 and 2008 (For Chevy, numbers include Silverado and Avalanche)
Code:
Model 2009 2008 F-Series 413,625 515,513 Chevy F/S 332,976 500,068 Ram 177,268 245,840 Sierra 111,842 168,544 Tundra 79,385 137,249 Titan 19,042 34,053 Ridgeline 16,464 33,875
Last edited by RX300-BV; 04-07-10 at 12:59 PM.
04-07-10, 01:04 PM
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Agreed. I don't see how the Tundra is a failure, when the Ridgeline and Titan are doing FAR worse sales-wise.
The Tundra often sells close to the GMC Sierra and Dodge Ram, even though it lacks heavy duty models.
I guess reporting on the sales failure of the Titan and Ridgeline doesn't grab people's attention.
The Tundra often sells close to the GMC Sierra and Dodge Ram, even though it lacks heavy duty models.
I guess reporting on the sales failure of the Titan and Ridgeline doesn't grab people's attention
.As for Titan and Ridgeline, these products have been pretty much written-off long ago and there were plenty of threads and news articles which drew attention to the fact.
Last edited by speedflex; 04-07-10 at 01:09 PM.
04-07-10, 01:30 PM
#19
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There were two big mistakes with the Tundra....neither of which the article really addresses. First, the 1Gen model was simply not large enough on the outside to appeal to F150/Silverado/Ram buyers. Though it had the required V8 (a 4.7L), it was actually less than full-size on the outside, and didn't have a high enough tow rating. Second, the 2Gen Tundra finally solved the long-standing size and engine problem (with the 5.7L I-Force V8), but its overall quality fell noticeably with thin sheet metal, poor-quality flimsy hardware, a cheaply-done interior, a tailgate prone to bending/warping, C-frame rails instead of fully-enclosed ones, and defects in the powertrain.
Unlike Toyota, Nissan, with the Titan, got the required size/engine correct from the start, but had serious quality-control problems in the Canton, MS plant where it was built.
Unlike Toyota, Nissan, with the Titan, got the required size/engine correct from the start, but had serious quality-control problems in the Canton, MS plant where it was built.
It is clear Toyota really missed targets and this was been clear for 2 years now so this article is not telling us ANYTHING new.
Och,
The E-Series Vans are reported as Econoline/Club Wagon sales and not included as part of F-Series sales.
Ford Sales Chart
TRDFantasy,
The Tundra sells no where near Dodge Ram numbers. I would even call it a stretch to say it sells near GMC Sierra numbers. But your interpretation of near might be different from mine.
Truck Sales from full calendar year 2009 and 2008 (For Chevy, numbers include Silverado and Avalanche)
The E-Series Vans are reported as Econoline/Club Wagon sales and not included as part of F-Series sales.
Ford Sales Chart
TRDFantasy,
The Tundra sells no where near Dodge Ram numbers. I would even call it a stretch to say it sells near GMC Sierra numbers. But your interpretation of near might be different from mine.
Truck Sales from full calendar year 2009 and 2008 (For Chevy, numbers include Silverado and Avalanche)
Code:
Model 2009 2008 F-Series 413,625 515,513 Chevy F/S 332,976 500,068 Ram 177,268 245,840 Sierra 111,842 168,544 Tundra 79,385 137,249 Titan 19,042 34,053 Ridgeline 16,464 33,875
So while the Tundra might not be the big player here (and it might NEVER crack the big 3) it sells twice is much as the Titan PLUS Ridgeline.
So if anything people need to give Toyota some credit for continue to try with the Tundra and not give up (Titan) or make a truck for Tele Tubbies (Ridgeline).
Of course this was going to be one long hard road. Remember the T-100
I think its a fantastic truck with some Japanese flair. I also think that the trucks from Ford/GM/Dodge are pretty damn incredible for a truck. So its not like the competition is not thick, their new trucks are very impressive inside and out.
04-07-10, 02:43 PM
#20
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Toyota's not alone. Nissan also took a lot of criticism for the Titan's quality problems, even though, unlike Toyota, they got the Titan's size/payload correct from the start.
04-07-10, 03:34 PM
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TRDFantasy,
The Tundra sells no where near Dodge Ram numbers. I would even call it a stretch to say it sells near GMC Sierra numbers. But your interpretation of near might be different from mine.
Truck Sales from full calendar year 2009 and 2008 (For Chevy, numbers include Silverado and Avalanche)
The Tundra sells no where near Dodge Ram numbers. I would even call it a stretch to say it sells near GMC Sierra numbers. But your interpretation of near might be different from mine.
Truck Sales from full calendar year 2009 and 2008 (For Chevy, numbers include Silverado and Avalanche)
Code:
Model 2009 2008 F-Series 413,625 515,513 Chevy F/S 332,976 500,068 Ram 177,268 245,840 Sierra 111,842 168,544 Tundra 79,385 137,249 Titan 19,042 34,053 Ridgeline 16,464 33,875
It's more accurate to compare recent numbers. On that note, I did say often, not always. There have been some months where the Tundra came close to the Ram in sales, but obviously not all months.
Looking at the stats, Tundra sales have been at roughly 70-80% of Sierra sales. That's not too far from Sierra sales, certainly not a huge gap if you look at the Titan and Ridgeline. Speaking of which, the Tundra has a huge gap between those models and it's sales.
Like I said, discussing the failure of the Titan and Ridgeline in sales I guess is not as big of a story as hating on the Tundra.
Well, one look at the March sales figures shows that Tundra is outsold by the segment leaders 3 or 4 to one. Tundra sells in decent numbers but nowhere near enough to be considered an upset to the domestics. I'm sure the Tundra plant is cranking out good numbers of trucks but if the Tundra was meant to make serious inroads into the full-sized truck segment then yes, it is a failure.
As for Titan and Ridgeline, these products have been pretty much written-off long ago and there were plenty of threads and news articles which drew attention to the fact.
As for Titan and Ridgeline, these products have been pretty much written-off long ago and there were plenty of threads and news articles which drew attention to the fact.
Nobody could reasonably expect the Tundra to make serious in-roads without a heavy duty model. For years a Tundra HD model has been rumored, but obviously Toyota has yet to release one.
There have been PLENTY of articles and news coverage of the Tundra's sales in the past as well, yet the media continues to hate on the Tundra and criticize it, despite the fact the Titan and Ridgeline are far bigger failures.
The media is simply pointing out the obvious, something everyone already knows. They continue to do it over and over since they're riding on the Toyota hate bandwagon, and it's "cool" for the media to hate Toyota given the mess that happened to Toyota recently.
04-07-10, 07:15 PM
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What's the point of bringing up numbers from 2008?
It's more accurate to compare recent numbers. On that note, I did say often, not always. There have been some months where the Tundra came close to the Ram in sales, but obviously not all months.
Looking at the stats, Tundra sales have been at roughly 70-80% of Sierra sales. That's not too far from Sierra sales, certainly not a huge gap if you look at the Titan and Ridgeline. Speaking of which, the Tundra has a huge gap between those models and it's sales.
Like I said, discussing the failure of the Titan and Ridgeline in sales I guess is not as big of a story as hating on the Tundra.
It's more accurate to compare recent numbers. On that note, I did say often, not always. There have been some months where the Tundra came close to the Ram in sales, but obviously not all months.
Looking at the stats, Tundra sales have been at roughly 70-80% of Sierra sales. That's not too far from Sierra sales, certainly not a huge gap if you look at the Titan and Ridgeline. Speaking of which, the Tundra has a huge gap between those models and it's sales.
Like I said, discussing the failure of the Titan and Ridgeline in sales I guess is not as big of a story as hating on the Tundra.
As for the Titan and Ridgeline, those have always been sales failures. I don't think there are many here who are fans of either. The Ridgeline is just a disaster of a truck, but apparently meets the needs of Honda loyalists that need a light duty truck.
04-07-10, 07:17 PM
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Which has absolutely zip to do with the point at hand.
04-07-10, 11:46 PM
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04-08-10, 05:43 AM
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It's interesting that Honda has nothing to do with full-size truck yet it's name get pull through the mud again. Yes Honda does not have or want to be or can afford to be in the full size truck, whatever it is we do not know. Honda does not try to be the #1 in the world, so why is the Ridgeline even in a talk about this? They are small compare to Toyota so of course they can't have everything that Toyota has.
It's like you comparing a camry/accord/altima to a civic/corrolla/focus ..
It's like you comparing a camry/accord/altima to a civic/corrolla/focus ..
04-08-10, 06:08 AM
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Yeah, no point in bringing the Ridgeline into the full size truck conversation.
Honda will be the first to tell you that it's not meant to compete with a traditional full-sizer. The Ridgeline is its own thing and that's fine for Honda. Honda designed the Ridgeline for those wanting the most car-like "truck". That's traditional Honda.
Honda will be the first to tell you that it's not meant to compete with a traditional full-sizer. The Ridgeline is its own thing and that's fine for Honda. Honda designed the Ridgeline for those wanting the most car-like "truck". That's traditional Honda.
04-08-10, 06:26 AM
#27
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Yeah, no point in bringing the Ridgeline into the full size truck conversation.
Honda will be the first to tell you that it's not meant to compete with a traditional full-sizer. The Ridgeline is its own thing and that's fine for Honda. Honda designed the Ridgeline for those wanting the most car-like "truck". That's traditional Honda.
Honda will be the first to tell you that it's not meant to compete with a traditional full-sizer. The Ridgeline is its own thing and that's fine for Honda. Honda designed the Ridgeline for those wanting the most car-like "truck". That's traditional Honda.
