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Well the 7 series and 5 series now share platforms. Hasn't really bugged me.
The Phaeton shares platforms with Bentley. Nice move.
The IS is based off the GS platform. Works well.
The Fuga/M37 etc is FM based. Doesn't bug me as much anymore.
would you rather hear people talking your car is based off cheap Toyota Corolla? or that its based off more expensive Lexus GS?!
personally i dont like it and means for me when choosing a car, but this is how it is