superchan7

This is hilarious...it's Jalopnik, though, so some content may be potentially NSFW.

A giant BMW billboard conveniently glued itself onto the large advertising space above an Audi showroom.

http://jalopnik.com/5523290/bmw-slap...iant-billboard

wolverine

iTrader: (9)

hahaha thats pretty funny

LRP_LS400

that's great. Audi your move.

UberNoob

haha pwned

rominl

iTrader: (4)

lol very nicely done!

TWong350

iTrader: (8)

LMAO. Pretty smart to do!

darkdream

That is purely brilliant!

Hoovey689

iTrader: (16)

lol wow!!!

CK6Speed

iTrader: (1)

Whomever came up with that idea to use that space for their billboard just got a huge raise.

IStoSC

haha this made my evening...

lamar411

thats so win.

syzygy

I've gotta say, Audi's response to BMW's M3 "checkmate" billboard was brutal. Picture of a black R8..it's utter decimation. BMW did not have the "firepower" to one up an R8.

Mercedes would've demolished both BMW and Audi in that type of billboard war, though, with their slew of AMGs, topped off by the legendary slr mclaren

MR_F1

I think that would actually draw more attention to the Audis but ... to each his own. Let the war begin, this could get funny.

Faymester

I predict more amusement for sure.

I like the first move, no one ever said BMW was one to just let sleeping dogs lay.

kit cat

iTrader: (6)

I'm sorry but that's just too douchebaggery for me. Let BMW attack whoever...just build a better a car instead of some stupid ad war. but oh wait, it's all about the image right? :facepalm: