Brilliance pulling out of Europe... 502 sold in 5 years vs 158,000 sales goal
04-30-10, 06:47 AM
#1
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Brilliance pulling out of Europe... 502 sold in 5 years vs 158,000 sales goal
Chinese automaker Brilliance is pulling out of Europe with no plans to return, according to Autoweek. The company began selling both its BS4 and BS6 sedans in the old country back in 2007, though sales have been beyond dismal. As of the end of 2009, dealers only managed to move a paltry 502 units – a figure that fell well south of the 158,000 cars the company had planned to sell over a five year period. Throw in the fact that Brilliance refuses to price its products any lower to get its foot in the European door, and you've got a recipe for disaster.
05-01-10, 07:24 AM
#3
What concerns me is that 502 people went out and spent their own money on one of these. These people live amongst us - they should be identified so we can give them a wide berth. Maybe put them on some sort of register.
05-01-10, 01:52 PM
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This isn't surprising.
What is surprising is their incredibly optimistic sales goal of 100,000+ cars. Whoever dreamt up that figure?
Protons did sell on price, apparently. They were apparently sold in select European countries at a time, France and Germany being two of them.
I did some checking. It seems that as of this moment Proton is only sold in the UK - probably because converting them to LHD for other European markets isn't profitable given the poor sales.
What is surprising is their incredibly optimistic sales goal of 100,000+ cars. Whoever dreamt up that figure?
Protons did sell on price, apparently. They were apparently sold in select European countries at a time, France and Germany being two of them.
I did some checking. It seems that as of this moment Proton is only sold in the UK - probably because converting them to LHD for other European markets isn't profitable given the poor sales.
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05-01-10, 04:32 PM
#8
Proton have owned Lotus Group in the UK since 1996. Lotus fine tune the ride and handling on all the Proton models and get involved in other areas of their engineering. They are ok and generally get a decent write up, hence you see a few around.
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