View Poll Results: Infiniti's launch of the M37/56
Infiniti marketing contiues to be just horrible
11
23.91%
Doesn't matter it wouldn't sell anyway
12
26.09%
Infiniti marketing is just fine and it works
6
13.04%
Wait, a new Infiniti came out?
10
21.74%
Pictures of these leprachauns holding the pixie dust please
6
13.04%
Doesn't matter how bad the advertising is with class leading lease deals
1
2.17%
Voters: 46. You may not vote on this poll
Infiniti still doesn't get it and has dropped the ball on the M37/56
06-27-10 | 12:43 PM
#61
Lead Lap
Joined: Feb 2008
Posts: 638
Likes: 0
From: California
I don't like the look of the M. It looks like a bulbous wart. That said, it looks like it's got the specs, but the advertising isn't too good.
If I were looking to buy in that class of car, the M would not be on my list...mainly because of the looks.
If I were looking to buy in that class of car, the M would not be on my list...mainly because of the looks.
) but the new infiniti m is ugly so no matter how great their advertising it wouldn't sell.
06-28-10 | 06:41 PM
#66
Lexus Test Driver
Joined: Dec 2006
Posts: 1,499
Likes: 2
From: CA, Bay Area
To me the M37/56 just don't have it for the brand's flagship. The exterior itself will push me away from buying it. Infiniti simply did not get it right for the new M (rebadged Nissan Fuga), same can be said to the new QX. I don't know if a perfect marketing/advertising will give the M37/56 more sales... it is sad for Infiniti.
06-30-10 | 04:40 PM
#68
Lexus Champion
Joined: Jan 2003
Posts: 2,618
Likes: 0
From: NYC/ATL
Does the area you live in generally have this type of car on the road, my home area in NJ, has these all over the place, including Lexus Hybrids, Acura ZDX, and Honda Crosstours, people here choose the car they drive by how new and different it is, not really an intelligent move.
Where I go to school in ATL, it lacks the abundant amount of newly leased vehicles on the road, plenty of *****in cars though, and the German drivers drive like they own the roads
Where I go to school in ATL, it lacks the abundant amount of newly leased vehicles on the road, plenty of *****in cars though, and the German drivers drive like they own the roads
06-30-10 | 08:26 PM
#69
Pole Position
Joined: Jan 2006
Posts: 2,421
Likes: 15
From: CA
I have not seen any on the road yet either. I live and work in the Silicon Valley where you see many expensive cars on the road, so the M56 wouldn't even be considered anything special here. I can say the same thing for the Acura ZDX which I've also not seen on the road yet.
07-05-10 | 06:53 PM
#70
Guest
Posts: n/a
07-06-10 | 09:49 AM
#71
The recent RX ad shows how to do marketing. A smittering of little details about the car and how it mimics your everyday actions, such as the nav controller fitting your hand like a computer mouse, etc, followed by "All we ask is that you keep doing what you've always done" or something to that end.
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