How the Hyundai Equus can succeed
#16
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I keep saying the same thing but ............... .![Roll Eyes (Sarcastic)](https://www.clublexus.com/forums/images/smilies/rolleyes.gif)
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The Genesis reminds me of a modern day LS400. High quality, has all of the stats to match the competition, BUT everyone thinks its a joke. How quickly some forget the comments of the owners of the premier luxury cars were saying when they Lexus was released. It sounds just like the comments we keep hearing here about the Genesis. If there is anything Lexus has taught us is that Americans want value, reliability, and performance.........not simply the heritage and image that the other brands provided for so many years.
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The Genesis reminds me of a modern day LS400. High quality, has all of the stats to match the competition, BUT everyone thinks its a joke. How quickly some forget the comments of the owners of the premier luxury cars were saying when they Lexus was released. It sounds just like the comments we keep hearing here about the Genesis. If there is anything Lexus has taught us is that Americans want value, reliability, and performance.........not simply the heritage and image that the other brands provided for so many years.
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It is no LS 400. Not even close. The LS 400 might has copied some E-class exterior styling but it was original everywhere else and soon became the best selling import luxury sedan and set THE BAR for others to follow. In contrast the Genesis is a mix of copy from everyone and hasn't set any bar for anything. It still is a great car.
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yeah, fwd plasticky family econo boats are so similar to the elegant rwd v8-optional genesis. i find the genesis to have much more in common with an e-class than an accord! it certainly blows away a lexus es350 for example.
as for the equus - well, who knows how it will do and as has been said, maybe hyundai really doesn't mind if they don't sell many, it certainly puts "fud" into the marketplace in a huge way!
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yeah there's a coupe that doesn't sell but coupes never sell that well although i don't get it as the genesis coupe has got to be one of the best bargains of all time. i just met someone who bought one though, and is totally smitten.
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Last edited by bitkahuna; 07-07-10 at 08:10 AM.
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#21
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I could totally see Hyundai sell it's cars without having to start a luxury division, but at the same time, when you dish out $50K of your hard earned money for a car, one would like to get the whole experience. Owning a Lexus, I gotta admit that when I bring my car in for service, it's kinda nice to have the coffees, cappucinos, etc.
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edit: i see genesis sold 2280 in june.
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Last edited by bitkahuna; 07-07-10 at 08:10 AM.
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#22
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It is no LS 400. Not even close. The LS 400 might has copied some E-class exterior styling but it was original everywhere else and soon became the best selling import luxury sedan and set THE BAR for others to follow. In contrast the Genesis is a mix of copy from everyone and hasn't set any bar for anything. It still is a great car.
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i saw it at the 2009 LA car show, it's pretty darn big and it looks very "asian" in style. It has a very VIPstyle front grille and a hood mascot.
I agree that the Genesis sedan is not in the LS's league, but I think he was refering to the Equus, not the Genesis. Like I said earlier, I won't make a direct comparison myself until I see the Equus in person, but it is no secret that Hyundai is targeting the LS as potential competition. Whether they succeed or not, and how much, remains to be seen.
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I agree that the Genesis sedan is not in the LS's league, but I think he was refering to the Equus, not the Genesis. Like I said earlier, I won't make a direct comparison myself until I see the Equus in person, but it is no secret that Hyundai is targeting the LS as potential competition. Whether they succeed or not, and how much, remains to be seen.
Also the Equus is going to be sold in what 200-1,000 units a year?
Now what could be incredible is the 2nd gens of these cars. Hyundai continues to improve and the next ones could be really something special for a vastly cheaper price. (Obama continues to chat with S.Korea over trade)
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Here's how Lexus defines luxury;
"Making the most of every moment"
It is defined as, not just a car, but an entire ownership experience, from purchase, to trade. Can Hyundai offer that?
"Making the most of every moment"
It is defined as, not just a car, but an entire ownership experience, from purchase, to trade. Can Hyundai offer that?
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as nice as their new model line up are becoming, I think hyundai is making a huge mistake by not branching off a luxury brand such as the "Genesis".
they could have just made their nicest and biggest dealerships as suppliers for both "genesis" and hyundai..... and leave the remaining little ghetto dealerships for hyundai itself. A marketing team and a few dealerships with upgraded luxury amenities, how much could that have costed them ?
lots of buyers are "brand" chasers and will only buy if it's perceived as a high end brand and that's where hyundai will lose out on when it's all said and done.
they could have just made their nicest and biggest dealerships as suppliers for both "genesis" and hyundai..... and leave the remaining little ghetto dealerships for hyundai itself. A marketing team and a few dealerships with upgraded luxury amenities, how much could that have costed them ?
lots of buyers are "brand" chasers and will only buy if it's perceived as a high end brand and that's where hyundai will lose out on when it's all said and done.
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Where they can succeed or not, it should be clear to Toyota that the next generation LS MUST completely blow away the current LS.
Win for the consumers.
Win for the consumers.
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actually if you really tally it up, the equus isn't even all that.
the biggest awe factor is the fact that it was put out by hyundai, the company known to put out budget for the masses type of vehicles.
I don't even know if it would get the same awe factor if it was put out by infiniti or acura.
the biggest awe factor is the fact that it was put out by hyundai, the company known to put out budget for the masses type of vehicles.
I don't even know if it would get the same awe factor if it was put out by infiniti or acura.
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I can't say I've ever been wowed by Lexus. When I bought my IS F, my salesperson did not know the vehicle at all, made false statements, and refused to honor the price I was emailed. I ended up writing to corporate over what happened. Last time I took the IS F in for service, they scratched my rims (with tool marks) and claimed it was nothing. Finally last year when I asked for an email quote on a car, they tried calling me even though I explictly asked NOT to be called and blew me off when I insisted on their price being in writing. Got sick of the run around and bought a Porsche instead. I can't imagine Hyundai doing much worse in my book.
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