How the Hyundai Equus can succeed
09-13-10, 07:51 PM
#61
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all this reminds me when the Acura Legend(1986) and the Sterling 825SL(1987) came out in the which created the near luxury segment.
09-13-10, 08:05 PM
#62
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what do you mean "so what" ? the genesis sedan has everything to do with the GS. the genesis sedan IS A DIRECT competitor to the GS. It is completely bigoted to say GS is NOT a direct competitor! LOL!!
So what? 
The Lacrosse is selling twice as many cars as the Genesis sedan/coupe combined. Does that make the Lacrosse the top luxury vehicle?
Nope, because they are not true luxury vehicles. The E class and 5 series sell more vehicles combined at a much higher price point. Higher price point because they are much better cars and true luxury entries. The Genesis and Lacrosse are good "bang for the buck" vehicles that have made great improvements but are nowhere near Tier 1 status.
The Lacrosse is selling twice as many cars as the Genesis sedan/coupe combined. Does that make the Lacrosse the top luxury vehicle?
Nope, because they are not true luxury vehicles. The E class and 5 series sell more vehicles combined at a much higher price point. Higher price point because they are much better cars and true luxury entries. The Genesis and Lacrosse are good "bang for the buck" vehicles that have made great improvements but are nowhere near Tier 1 status.
09-13-10, 08:17 PM
#63
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Guys, keep this thread polite please.
09-13-10, 08:23 PM
#65
When it comes to cross shopping, Genesis is shopped against other cars in same price class and despite including low priced coupe sales, it is not outselling ES, is it? ES is long in the tooth too.
09-13-10, 08:24 PM
#66
p.s. I dont think anyone is saying Genesis or Equus are bad cars... Genesis got favourable reviews with crowd here... but you gonna have problem when you sell and service 10k and 50k cars in the same dealers.
09-13-10, 08:26 PM
#67
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There are very few around here that will argue that the GS is a class leader in the mid-sized luxury sedan category, because it simply isn't. Not shocking for a 6 year old model that is desperately in need of a refresh.
Where did I ever say that the Genesis wasn't a competitor to the GS?
Way to go, the brand new Genesis stacks up against a 6 year old model. The point was how does it stack up against the class leaders, the E class and 5 series....and it simply doesn't, and luxury mid-sized sedan buyers are clearly showing that with the sales numbers.
There has been no mass exodus of BMW/MB buyers choosing the Genesis. The small numbers that may be switching from a GS are not significant. Until Lexus provides a replacement this is a segment that they will struggle to compete in and they too get killed by BMW/MB (the exception being the Hybrid which is the only entry in the class).
09-13-10, 08:29 PM
#68
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CDNROCKIES, please exit this thread. Too much personal commentary in your response after my request to be polite.
09-13-10, 10:34 PM
#69
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now we are talking and getting somewhere, I wonder how the lexus ES sells compared to genny 6 banger sedan as well.
anyone know the split of sales among the genesis sedan and genesis coupe?
anyone know the split of sales among the genesis sedan and genesis coupe?
he is talking about price... Genesis is priced like ES and GS and M are often 10-15k more expensive, not to mention that both were never quite popular vehicles in segment.
When it comes to cross shopping, Genesis is shopped against other cars in same price class and despite including low priced coupe sales, it is not outselling ES, is it? ES is long in the tooth too.
When it comes to cross shopping, Genesis is shopped against other cars in same price class and despite including low priced coupe sales, it is not outselling ES, is it? ES is long in the tooth too.
09-13-10, 10:42 PM
#70
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Yes, I agree it does seem like Hyundai PR hard at work.
09-14-10, 12:29 AM
#72
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Also, it just isn't economically practical to launch a new nameplate/dealer network until Hyundai has a higher volume selling model (such as a compact, RWD sedan) ready.
Not only did Toyota have a larger share of the US auto market, it also had a better reputation for quality which was crucial factor in the success of Lexus stealing sales away from the Germans.
Hyundai probably won't reach a similar share of the US market or reputation for reliability until its entire new lineup has been launched and available for a few years.
What's the point of this comparison? Not only do Genesis sales include the much lower priced coupe, but the Genesis sedan itself has a much lower MSRP than either the M or the GS.
Both the GS and M start at roughly 46K MSRP, much higher than the MSRP for either the V6 or V8 versions of the Genesis.
Both the GS and M start at roughly 46K MSRP, much higher than the MSRP for either the V6 or V8 versions of the Genesis.
I guess then that you would agree that the LS400 (for its 1st few years) was not an S Class or 7 Series competitor since it was more similarly priced along the likes of the E Class or 5 Series.
Does the fact that the Genesis (approaching its mid-cycle refresh) is outselling the brand new Infiniti M mean that it does stack up against the M?
(Whether or not a certain model stacks up to others often has little reflection on sales figures; see Phaeton).
Anyway, as it is set up, the Equus will likely be a (very) modest success for Hyundai.
The actual sales figure aren't as impt. (likely to be somewhere around 2,500 annually) as the experience which will help them down the road.
Last edited by YEH; 09-14-10 at 12:41 AM.
09-14-10, 06:49 AM
#73
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I haven't seen any info on how Genesis sales are split between models. As spwolf mentioned ES sales YTD are 30,263 (one model) and Genesis 18,089 (4 variations V6 & V8 sedan and V6 & 4 cyl coupe)
09-14-10, 07:24 AM
#75
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1. No one knows the breakdown between sedan/coupe sales.
2. The coupe as you mentioned is 22k-33k
3. The sedan is 33k-45k BEFORE discounts.
4. The sedan's price ENDS where the mid-size competition STARTS
5. The Genesis coupe/sedan are outsold by the 3, IS, C,ES, G37 sedan/coupe, A4/A5 sedan/coupe, Avalon, Lacrosse, Taurus, Maxima. These cars are priced like the sedan and in many cases higher than the sedan and CLEARLY higher than the coupe.
The point the author and others completely forget that I keep making is the Genesis has not met its OWN sales goal of 50,000 units a year.
Picking on he GS and M37/56 is a very weak argument at best.