Toyota getting a new look
07-23-10, 08:44 AM
#1
Lexus Champion
Thread Starter
Join Date: Dec 2006
Location: NY
Posts: 3,370
Likes: 0
Received 0 Likes
on
0 Posts
Toyota getting a new look
Just the Facts:
* Toyota will redesign the front end of its cars for a more familial look.
* Cars will still carry subtle differences for specific markets.
* The design strategy is part of a larger movement to improve Toyota's reliability.
LONDON — As part of its mission to fulfil boss Akio Toyoda's wish that Toyotas have more emotional appeal, the company is developing a new global product philosophy that will apply across all models worldwide. That philosophy has yet to be decided, explains new Toyota Europe boss Didier Leroy, but what has been confirmed is a plan to develop a new grille and front-end look for Toyotas.
The new look will be applied globally and will make the model range look more consistent, says Leroy, who adds that it will be designed to make the smaller models look bigger, rather than the larger ones appear smaller. There will be variation within this face to give individual models some character, as well as product groups such as SUVs and sports models.
* Toyota will redesign the front end of its cars for a more familial look.
* Cars will still carry subtle differences for specific markets.
* The design strategy is part of a larger movement to improve Toyota's reliability.
LONDON — As part of its mission to fulfil boss Akio Toyoda's wish that Toyotas have more emotional appeal, the company is developing a new global product philosophy that will apply across all models worldwide. That philosophy has yet to be decided, explains new Toyota Europe boss Didier Leroy, but what has been confirmed is a plan to develop a new grille and front-end look for Toyotas.
The new look will be applied globally and will make the model range look more consistent, says Leroy, who adds that it will be designed to make the smaller models look bigger, rather than the larger ones appear smaller. There will be variation within this face to give individual models some character, as well as product groups such as SUVs and sports models.
http://www.insideline.com/toyota/toy...-new-look.html
I'm not sure about making the smaller cars look bigger (hope they actually stay small too), but I hope it does mean making a bigger visual distinction between them and Lexus models.
07-23-10, 09:54 AM
#2
Racer
Join Date: Jan 2007
Location: CA
Posts: 1,935
Likes: 0
Received 0 Likes
on
0 Posts
That philosophy has yet to be decided, explains new Toyota Europe boss Didier Leroy
The design strategy is part of a larger movement to improve Toyota's reliability.
And how in the world do they improve reliability with styling designs? 
Looks like all the recalls is making Toyota all confused.
Trending Topics
07-23-10, 01:24 PM
#9
Lexus Fanatic
I dont know if the similarity in design is a good thing. They can make them more appealing but I don't think having them all look similar is smart
07-23-10, 02:36 PM
#11
Lexus Test Driver
More marketing BS for those who do not follow the industry or history. Toyota has been saying "...the next models will be more stylish..." for about a dozen years now. Every manufacturer has a similar plan. Some advertise it, other's do not. No one tries to stagnate themselves in this industry.
07-23-10, 03:09 PM
#12
Lexus Champion
Thread Starter
Join Date: Dec 2006
Location: NY
Posts: 3,370
Likes: 0
Received 0 Likes
on
0 Posts
I think most of them already pretty much look the same. Don't you?
