So you like that brunette in the Progressive ads......?

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08-04-10 | 08:14 AM

#31

IS-SV

Lexus Fanatic

Joined: Nov 2008

Posts: 14,100

Likes: 1

From: tech capital

She's used up for the company's purpose.

08-04-10 | 08:37 AM

#32

mmarshall

Thread Starter

Lexus Fanatic

Joined: Oct 2003

Posts: 91,607

Likes: 89

From: Virginia/D.C. suburbs

Quote:

Originally Posted by Lil4X

You left out a word - POSITIVE - brand identity. If you instantly identify "car insurance" with a lizard, you aren't making an intelligent buying decision.

Problem is, Lil, that all of the insurance companies, in the ads, promise to save you money and deliver the lowest prices. GEICO, for the most part, unlike many of the others, actually delivers. And they operate 24/7, around the clock....no waiting for agent's hours.

08-06-10 | 01:33 PM

#33

Turbinator

Lead Lap

Joined: Sep 2008

Posts: 721

Likes: 3

From: CA

Quote:

Originally Posted by Lil4X

You left out a word - POSITIVE - brand identity. If you instantly identify "car insurance" with a lizard, you aren't making an intelligent buying decision.

The little dude is a gecko.