Toyota Secures Supra Trademark
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Full Story at the source [Car & Driver]
Toyota has applied to trademark the iconic Supra name, according to documents it filed with the U.S. Patent and Trademark Office on July 16. The company’s previous trademark on the model name expired in 2006, and for the past four years Toyota didn’t bother to renew it.
This may be more than just business as usual. Only four days earlier, Toyota CEO Akio Toyoda told journalists in Japan that he wants “to see the next Supra tested in the near future”, although he qualified that by adding “even if one president [Toyoda himself] says that we want to have a Supra again, the whole company is not going to be responding to that request.”
This may be more than just business as usual. Only four days earlier, Toyota CEO Akio Toyoda told journalists in Japan that he wants “to see the next Supra tested in the near future”, although he qualified that by adding “even if one president [Toyoda himself] says that we want to have a Supra again, the whole company is not going to be responding to that request.”
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It will be interesting to see exactly what the next Supra would mean to Toyota. That car was the posterchild of the JZ and "Supra" is essentially synonymous with that engine. They have plenty to choose from now, but maybe a blown version of the GR-FSE would be a good idea.
Please, just don't make it hybrid-only.
Please, just don't make it hybrid-only.
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Last edited by Mister Two; 07-30-10 at 11:51 AM.
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I can tell if you are a car guy, when I say, what car do you think of when you hear the name Toyota?.... all car guys say Supra!!, MR2 is also acceptable..
I want to see the next supra be a head to head Corvette fighter! The Corvette is a nice, but it has many flaws especially the interior. I feel Toyota can make a Supra that is better then the Corvette at the same price point, we'll see.
I want to see the next supra be a head to head Corvette fighter! The Corvette is a nice, but it has many flaws especially the interior. I feel Toyota can make a Supra that is better then the Corvette at the same price point, we'll see.