I think maintenance will be included with all Lexus cars in 1 or 2 years.
08-15-10, 03:51 PM
#31
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I can see Lexus adding it if they feel that consumer confidence in their product is still lagging and they need to add it to keep buyers happy and interested in the brand. There is no doubt the past year has hit Lexus in regards to quality reputation due to all the recalls, real or perceived.
I've seen ads for the HS including free maintenance as a sales incentive.
Audi used to offer it but dropped it (Did Benz too?)
BMW is a leasing company. 60% are leased. So couple that with a free maintenance program and you have people that want the luxury brand but don't want any commitment. You literally make your payments, get free oil changes, and leave after 3 years. Pretty easy if you hate cars (The irony).
I've seen ads for the HS including free maintenance as a sales incentive.
Audi used to offer it but dropped it (Did Benz too?)
BMW is a leasing company. 60% are leased. So couple that with a free maintenance program and you have people that want the luxury brand but don't want any commitment. You literally make your payments, get free oil changes, and leave after 3 years. Pretty easy if you hate cars (The irony).
08-15-10, 04:28 PM
#32
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This is a pretty broad generalization that I wouldn't agree with Mike. While I certainly believe that there are many buyers that go this route for the reasons you suggest with BMW, there are other reasons to lease as well. (We bought our X5 fwiw).
Many luxury buyers want to be in the latest and greatest instead of hanging on to cars for an extended period of time. Short term leases accommodate this. Being able to write them off as a business expense is an added bonus.
As previously mentioned, there is nothing from BMW that is free. The "included" maintenance is simply rolled into the purchase price that is all.
Many luxury buyers want to be in the latest and greatest instead of hanging on to cars for an extended period of time. Short term leases accommodate this. Being able to write them off as a business expense is an added bonus.
As previously mentioned, there is nothing from BMW that is free. The "included" maintenance is simply rolled into the purchase price that is all.
Since Lexus are mostly bought, people seemingly don't mind the maintenance. Lexus maintenance isn't even a bargain to me, especially if you take it ever 5k or 10k for services. However it seems people are willing to do it, dealers please these people and dealers keep a healthy profit, thus wanting to continue to please people (of course there are some horrid Lexus dealers).
I'm rambling
08-15-10, 06:25 PM
#34
I could have just as easily afforded a 3-series, and seriously considered it, but bought a Lexus purely out of choice.
Among some crowds at least, Lexus/Acura/Infiniti get just as much respect as BMW/Benz/Audi. Baby boomers and older might see things differently because of the allure German cars had in the 80's.
08-15-10, 06:32 PM
#35
I'm not doubting your stats at all about Lexus vs BMW ownership or leasing, I'm just not sure why brand would make a difference. Unless buyers of one brand understand the logistics of what I discussed above more than buyers of another brand. If that's the case it would likely mean those who understood the odds would tend to be buyers rather than leasers (so that means any brand with a higher ownership to lease ratio has either smarter or at least a more conscientious car shopper demographic).
08-16-10, 01:08 PM
#36
08-17-10, 02:09 PM
#38
Lexus Fanatic
Agreed, I doubt it will happen at Lexus. Lexus has challenges that are best addressed by dealing with root causes.
Mercedes dropped it about 5 years ago, no problem.
Mercedes dropped it about 5 years ago, no problem.
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