It’s almost as though everyone in Denmark is employed to do nothing but think of a sleek new mounting system for an iPod. And that, of course, brings me on to the Volkswagen Phaeton.

I have written and raved about this car many times. And I see no reason why I should not write and rave about it again this morning.

Partly this is because I’ve spent the past few weeks trying to find the perfect large, comfortable car. And partly because I know the Phaeton is the answer but no one seems to agree. The only person I know who has one is the director-general of the BBC. And that’s a miserable 3 litre diesel.

The one I have here is, in essence, a Bentley Continental GT minus the turbocharging and the chromed smooth-action ventilation *****. It has the same 6 litre W12 engine, the same four-wheel-drive system and the same extraordinary attention to detail.

In a Phaeton, you could drive at 186mph all day, when it’s 122F outside, and the air-conditioning would maintain a constant temperature of 71.6F. This is guaranteed. Or rather it would be if the car wasn’t limited to 155mph.

It also has a dashboard that slides away to reveal the air vents and headlamp washers that do one headlamp at a time – so as not to reduce visibility too much.

There’s more. It has the best seats fitted to any car, the interior is fitted with a dehumidifier so the windows will not steam up no matter what you are doing on them, and it has adjustable suspension that really does adjust. Turn a **** one way and it’s like your coming home on a cloud. Turn it the other and it feels like your hair’s on fire.

As a luxury car – as a machine for going quickly and comfortably in sepulchral silence – the Phaeton is better than any of its rivals from Mercedes, Audi, BMW, Jaguar and Maserati.

Of course, you may think that £74,000 is a lot of money for a Volkswagen and you may be disinclined to spend that kind of money in a showroom full of men in donkey jackets buying Polo vans. But the main reason you stay away is because it looks so dreary.

This works well, of course, if you are the director-general of the BBC. You want people to think you slipped into a donkey jacket and bought a Passat. But most people, me included, need a bit more, I dunno, pizzazz and zestiness.

We know that when Volkswagen gave this car to a Belgian and asked him to fit a better-looking body, the result was the Bentley Continental. So what I suggest is that VW now gives it to a Dane.

No really. If the Danes can make me want to refit my entire house with new radiators because they look nice, and install an iPod *** bog roll dispenser, I’m damn sure they could transform the excellent Phaeton basics into the absolute must-have accessory.

Let me put it this way. You all want an Aston Martin, don’t you. You know it’s made up of Jag and Ford bits but you don’t care. You want one because it looks just so sleek and amazing. Right. And where was the designer of the V8 Vantage from? Well, let me put it this way. He’s called Henrik Fisker.

“Without our flagship Phaeton, VW wouldn’t be where we are today in terms of technology and image,” Winterkorn said in April during a presentation of a face-lifted version of the current Phaeton in Beijing.