BREAKING: Jack Pitney, BMW North America marketing VP, dead at 47
08-26-10 | 05:25 PM
#1
BREAKING: Jack Pitney, BMW North America marketing VP, dead at 47
BREAKING: Jack Pitney, BMW North America marketing VP, dead at 47
Jack Pitney, BMW's North American vice president of marketing was killed today in a tragic accident while vacationing on his farm.
Pitney, 47, had been with BMW since 1995, when he joined the German automaker to head its corporate communications operations. Influential in bringing the Mini brand to the U.S., he was its first boss in this market from 2001-2005. More recently, he was the point man for helping BMW secure a partnership with the U.S. Olympic Committee (see photo above). Pitney was tipped to become VP of BMW's eastern region on September 1.
Our condolences go out to Pitney's family, friends and colleagues. Official press release from BMW after the jump.
Tragic Death of BMW NA Vice President Jack Pitney
* 26.08.2010
Woodcliff Lake, NJ – August 26, 2010... It is with great sadness that we inform you that Jack Pitney, BMW of North America Vice President of Marketing, was killed earlier today in a tragic accident while on vacation at his farm. We don't have many further details to share with you at this time but wanted you to have the information as quickly as possible. As we learn more details, we will keep you informed.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 99 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
* 26.08.2010
Woodcliff Lake, NJ – August 26, 2010... It is with great sadness that we inform you that Jack Pitney, BMW of North America Vice President of Marketing, was killed earlier today in a tragic accident while on vacation at his farm. We don't have many further details to share with you at this time but wanted you to have the information as quickly as possible. As we learn more details, we will keep you informed.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 99 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
08-27-10 | 08:39 AM
#6
On another note, I personally feel like BMW's marketing efforts have lacked focus and clarity in the last few years. The "Joy" concept, as well as a few others, just haven't served the brand well IMO.
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