View Poll Results: What do you think?
I like the old look with "Lexus"
41
39.81%
I like the new lookn without the "Lexus"
36
34.95%
Don't care
12
11.65%
I need more time to think it over.
7
6.80%
I would prefer to see more badges and emblems
0
0%
Debadged ftw
7
6.80%
Voters: 103. You may not vote on this poll
Lexus taking the badges off 2011 models? What do you think?
#1
Guest
Posts: n/a
Lexus taking the badges off 2011 models? What do you think?
KillerGS4 started a thread informing us that some Lexus models no longer have the badge "Lexus" on the car. Just the "L" emblem and model name.
Seems it is the IS, GS, GX, LX per CL member caha14.
Here are new pics.
VS the old method
I prefer the new look, cleaner to me and everyone knows its a Lexus. BMW and Benz also do this, badges only and model number. There is no "Mercedes Benz" script for instance.
Contrarily many lesser known brands spell our their names in huge script so people will know what it is. Like I N F I N I T I. The last Acura Tl had "Acura" on the front bumper.
What do you think?
Seems it is the IS, GS, GX, LX per CL member caha14.
Here are new pics.
VS the old method
I prefer the new look, cleaner to me and everyone knows its a Lexus. BMW and Benz also do this, badges only and model number. There is no "Mercedes Benz" script for instance.
Contrarily many lesser known brands spell our their names in huge script so people will know what it is. Like I N F I N I T I. The last Acura Tl had "Acura" on the front bumper.
What do you think?
#3
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Join Date: Aug 2006
Location: San Francisco, CA
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Did I miss the other thread? Was it in CarChat?
Anyways, I agree that its redundant information. No other prestigious luxury brand does it. However, it does add a balance to the trunk lid, lettering on each side. I can go for either.
lol why was the Rx, HS and LS the only ones left out?
Anyways, I agree that its redundant information. No other prestigious luxury brand does it. However, it does add a balance to the trunk lid, lettering on each side. I can go for either.
lol why was the Rx, HS and LS the only ones left out?
#4
I don't care. I do care about dealerships that put their logo on my car - it looks like crap. I just paid a crapload of money for my car, and the last thing I want on it is your stupid dealership badge on my car. You want to advertise? Run a commercial, rent a billboard; just don't put it on my car!!
I haven't, and will not, buy from a dealership that does such a thing.
I haven't, and will not, buy from a dealership that does such a thing.
#6
Super Moderator
North America only ?
I think they still need the Lexus name spelled out on their cars in Europe, as they still need a lot more recognition there, and if they still care for that market LOL ...
I think it's cost saving too
I think they still need the Lexus name spelled out on their cars in Europe, as they still need a lot more recognition there, and if they still care for that market LOL ...
I think it's cost saving too
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#8
Lexus Test Driver
#9
Super Moderator
I don't care. I do care about dealerships that put their logo on my car - it looks like crap. I just paid a crapload of money for my car, and the last thing I want on it is your stupid dealership badge on my car. You want to advertise? Run a commercial, rent a billboard; just don't put it on my car!!
I haven't, and will not, buy from a dealership that does such a thing.
I haven't, and will not, buy from a dealership that does such a thing.
#10
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I havent seen any Lexus dealership badges, but BMW insists on their albeit discrete sticker thing.
indeed the lexus badge has already been removed from the 2011 GS pictures
and if there was a model that didnt need it, it would be the RX...
side note, 2011 IS, GX and LX models are out on the website
indeed the lexus badge has already been removed from the 2011 GS pictures
and if there was a model that didnt need it, it would be the RX...
side note, 2011 IS, GX and LX models are out on the website
Last edited by RXSF; 09-01-10 at 12:03 PM.
#11
Lexus Champion
Is it just me or has the Lexus "L" logo gotten considerably larger over the years? I look at those pictures and it almost looks too big.
As for removing "Lexus". I do think it looks a little off balance now since the name isn't there to balance out the model. But I also think having both the logo and name is a little redundant. Anybody that cares about cars at all knows the Lexus logo. And if they don't, then they don't care anyway.
As for removing "Lexus". I do think it looks a little off balance now since the name isn't there to balance out the model. But I also think having both the logo and name is a little redundant. Anybody that cares about cars at all knows the Lexus logo. And if they don't, then they don't care anyway.
#12
Guest
Posts: n/a
Agreed that I don't think they need it the brand is recognizable. Andrew Lexus actually is a very recognized brand in Europe and one of the most valuable and know brands worldwide. The problem is people in Europe still don't buy a Lexus.
Could it also be cost cutting? It could be. Probably saved a few million with less emblems. Though I know in the case of the GS, the trunk had holes in it for the badges so they had to retool the cast for the trunk.
Oh it has. At a meet we parked a 1/2/3 GS together and the emblem seemed 3 times as big along with the grill. Everyone is doing that trend though, even non luxury brands.
Could it also be cost cutting? It could be. Probably saved a few million with less emblems. Though I know in the case of the GS, the trunk had holes in it for the badges so they had to retool the cast for the trunk.
Is it just me or has the Lexus "L" logo gotten considerably larger over the years? I look at those pictures and it almost looks too big.
As for removing "Lexus". I do think it looks a little off balance now since the name isn't there to balance out the model. But I also think having both the logo and name is a little redundant. Anybody that cares about cars at all knows the Lexus logo. And if they don't, then they don't care anyway.
As for removing "Lexus". I do think it looks a little off balance now since the name isn't there to balance out the model. But I also think having both the logo and name is a little redundant. Anybody that cares about cars at all knows the Lexus logo. And if they don't, then they don't care anyway.
#13
#14
Oh wow, I'm surprised to see this. Given that those are photochops, it's a bit unreal seeming.
From the design standpoint, this was hinted at since the GS/IS/ES debuts, where for the first time, the Circle-L was alone at the top of the trunk area, just like MB, BMW, etc. From the marketing view, the recent campaign has focused on the badge alone.
However the balance is missed. Maybe some owners will decide to add the Lexus badge back themselves. OTOH it does establish parity with the other Tier-1 brands.
That being said, the Lexus nameplate has a cool font, designed to work together and alone. I'm going to miss it.
From the design standpoint, this was hinted at since the GS/IS/ES debuts, where for the first time, the Circle-L was alone at the top of the trunk area, just like MB, BMW, etc. From the marketing view, the recent campaign has focused on the badge alone.
However the balance is missed. Maybe some owners will decide to add the Lexus badge back themselves. OTOH it does establish parity with the other Tier-1 brands.
That being said, the Lexus nameplate has a cool font, designed to work together and alone. I'm going to miss it.
#15
Maintenance Moderator
iTrader: (2)
personally, I think the only badge that needs to be there is the L emblem... does anyone really care what model number the car / truck is?
I took the SC400 off of my car completely - sure, some might think its a 300, some might not know at all, I don't care, honestly, I just like the way it looks - much cleaner...
I took the SC400 off of my car completely - sure, some might think its a 300, some might not know at all, I don't care, honestly, I just like the way it looks - much cleaner...