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Probably a dramatic way, on the covers, to call attention to the upcoming CAFE and emission standards for 2015-2016. They're hoping that it will cause more people to buy the copies off the shelves.
Car magazines, even enthusiast ones, are in buisness to make money. In these days of the Internet, it has obviously cut doen on the number of paper copies sold. Even non-profit Consumer Reports now restricts some of the info you can take directly off its web site.