Luxury sales and incentive spending YTD
10-25-10 | 03:00 PM
#1
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Luxury sales and incentive spending YTD
More than half of the thirteen major luxury brands increased sales by over 20 percent in 2010 while 10 of the 13 brands decreased their incentive spending. Cadillac had a surge in sales with an increase of 43.8 percent while decreasing their average incentive spending by 13.8 percent. Among the Japanese luxury brands, Acura increased sales by 25.8 percent, but also saw their incentive spend rise 12.9 percent. Audi and Porsche have been the strongest European brand performers this year, increasing sales among European luxury brands by 23.6 percent, while decreasing incentives by 16.8 percent and 45.4 percent, respectively.
http://blog.truecar.com/2010/10/15/l...-weak-economy/
10-25-10 | 05:39 PM
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http://blog.truecar.com/2010/10/15/l...-weak-economy/
fixed link
anyways, it says Lexus has incentive spending from $1827 to $1746.
fixed link
anyways, it says Lexus has incentive spending from $1827 to $1746.
10-25-10 | 07:21 PM
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End of the year incentives to make sure Lexus stays #1 US luxury brand in sales for 2010. At least for the ES, it's also to help clear out the current model before the next-gen model arrives soon.
10-25-10 | 08:25 PM
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Yeah real fat. If anything Lexus BY FAR has the least incentives and its not even close. BMW, Infiniti, Lincoln, Mercedes are over 5k (in BMW/Benz defense they do sell higher priced products)We are aware of the "up to" 3k incentive on models. I've seen 0 down on the 3 series nationwide for the first time. Its a year end 4th qtr war and its good for consumers.
Last edited by LexFather; 10-25-10 at 08:50 PM.
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