Models w/ highest discounts from MSRP
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Ford leads the industry in discounts* for 2010 models from their Manufactured Suggested Retail Price (MSRP) with an average discount of nearly 15 percent according to the latest TrueTrends™ Report from TrueCar.com, the authority in new car pricing, trends and forecasting. The report shows that Ford (14.7 percent), Lincoln (12.3 percent) and Mercury (11.5 percent) are the top three makes for 2010 discounts and Ford Focus and Ford Ranger are the top two models. Toyota headlines the top make with the largest discount from MSRP for 2011 models at 8.3 percent.
http://blog.truecar.com/2010/10/18/truetrendsford/
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Is that MSRP the average MSRP of all the cars of the same model series sold? If so, it's still pretty good for BMW that the 7-series can command an average selling price of $95,365 ($103,706 - $8,341).
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Their lineup is mostly redesigned and new at this point in time. Meanwhile, some competitors such as Toyota and GM will soon have heavily redesigned lineups.
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Ford's results are a mixed bag, but more good than bad.
While Ford has put heavy incentives on outgoing models like the Explorer and Ranger, their avg. transaction and revenue per vehicle has risen 14% as buyers are opting for more options.
For instance, the avg. transaction price for the new Fiesta is higher than that for the Corolla or Civic (vehicles that are a class higher); while it probably won't last once the early adopters have gotten their Fiestas, it nonetheless, is an impressive feat.
And the buzz is that Ford may announce record 3Q profits.
While Ford has put heavy incentives on outgoing models like the Explorer and Ranger, their avg. transaction and revenue per vehicle has risen 14% as buyers are opting for more options.
For instance, the avg. transaction price for the new Fiesta is higher than that for the Corolla or Civic (vehicles that are a class higher); while it probably won't last once the early adopters have gotten their Fiestas, it nonetheless, is an impressive feat.
And the buzz is that Ford may announce record 3Q profits.
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Lexwang07
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03-13-07 09:29 PM