Lexus: Progressive Luxury
12-22-10, 06:29 AM
#16
I really hope the CT isn't a sign of things to come from a design point of view. Sure it looks alright, but its hardly "expressive" and "daring". It looks like any other run of the mill hatchback out there.
12-22-10, 07:06 AM
#17
Lexus Champion
Every car brand has their marketing/image/message slogan. Some work and some don't. When one doesn't work, it's an easy fix. Just to come up with a new one. Its done all the time.
12-22-10, 05:59 PM
#18
Lexus Fanatic
iTrader: (20)
He said the aim of progressive luxury is to strengthen an identity of smart luxury -- where social responsibility and green credentials count as much as, if not more than, raw engine power and conspicuous consumption.
He said progressive luxury will be spelled out in future models through:
-- More expressive, daring designs.
-- Aggressive application of hybrid technology.
-- Advanced use of onboard telematics.
-- Expanded use of F and F Sports packages, following the IS-F and IS-F Sports performance variations. For starters, the sporty packages will be added to the CT and RX ranges.
-- More expressive, daring designs.
-- Aggressive application of hybrid technology.
-- Advanced use of onboard telematics.
-- Expanded use of F and F Sports packages, following the IS-F and IS-F Sports performance variations. For starters, the sporty packages will be added to the CT and RX ranges.
i personally can't stand the term progressive luxury as the term progressive has so much of a political meaning that i vehemently disagree with.
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