AWESOME Lexus Commercial "The Hard Way"
#64
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This doesn't need to turn into a battle or a need to 'defend' Lexus. I agree with Mister Two as well. I saw the commercial for the first time last night and didn't get it. I saw the title of this thread a day or two ago and for some reason never checked it.
After seeing the commercial yesterday, I didn't really connect with what it meant. They picked 5 cars up on a chain. I saw the LS but didn't really focus on what the other cars were and just assumed they were LS's as well. Then the LFA drove up and of course I got excited and focused on that. Guy gets out and commercial ends.
So for me as much as I love Lexus, I didn't get the connection of Lexus doing it the 'hard way' with nothing to relate it to in comparison. Because I know how much work went into the LFA of course I was proud. But until I read page 2 of this thread (without watching any of the videos, yes I'm about too now) I didn't understand it was mainly about chassis strength more than lineage.
So I can understand a non car person knowing even less about Lexus not connecting to the commercial. Nor is an average person going to understand the risk of putting the $400k LFA underneath the chain because most won't know the price and may just take a 'so what' attitude.
Myself now though, I do appreciate the commercial more and am sure I will love the behind the scenes video as I watch them now.
After seeing the commercial yesterday, I didn't really connect with what it meant. They picked 5 cars up on a chain. I saw the LS but didn't really focus on what the other cars were and just assumed they were LS's as well. Then the LFA drove up and of course I got excited and focused on that. Guy gets out and commercial ends.
So for me as much as I love Lexus, I didn't get the connection of Lexus doing it the 'hard way' with nothing to relate it to in comparison. Because I know how much work went into the LFA of course I was proud. But until I read page 2 of this thread (without watching any of the videos, yes I'm about too now) I didn't understand it was mainly about chassis strength more than lineage.
So I can understand a non car person knowing even less about Lexus not connecting to the commercial. Nor is an average person going to understand the risk of putting the $400k LFA underneath the chain because most won't know the price and may just take a 'so what' attitude.
Myself now though, I do appreciate the commercial more and am sure I will love the behind the scenes video as I watch them now.
the first few times I saw it, I said, meh, uninteresting.
the commercial is well done from an aesthetics angle but the point is somewhat lost.
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