Report: Ford will attempt to stop Ferrari from using F150 name [UPDATE]
02-09-11, 10:29 PM
#1
Report: Ford will attempt to stop Ferrari from using F150 name [UPDATE]
Report: Ford will attempt to stop Ferrari from using F150 name [UPDATE]
PickupTrucks.com isn't naming names, but according to "sources familiar with the matter," Ford is planning to ask a court for an injunction against Ferrari over the use of the F150 name for its latest F1 car. And the Blue Oval's legal team could be submitting the appropriate paperwork as early as this week. UPDATE: Ford has released a statement confirming the report. Make the jump for the blast. [Source: Pickuptrucks.com]
Statement from Ford:
F-150® is an established and important Ford trademark and the name of the best-seller in Ford's F-Series, America's best-selling trucks for 34 years and best-selling vehicles for 29 years. Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari's adoption of "F150."
When Ferrari announced the name of its race car as "F150," Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.
F-150® is an established and important Ford trademark and the name of the best-seller in Ford's F-Series, America's best-selling trucks for 34 years and best-selling vehicles for 29 years. Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari's adoption of "F150."
When Ferrari announced the name of its race car as "F150," Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.
02-10-11, 07:33 AM
#3
Lexus Fanatic
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makes perfect sense that ford will protect it's product name, especially one of the best selling vehicle in the u.s. for 30+ years.
02-10-11, 08:03 AM
#5
Pole Position
Ferrari have reacted to Ford's lawsuit by renaming their 2011 F1 car, the 'F150th Italia'.
Earlier today, it emerged that American car company Ford were suing Ferrari over the right to name their 2011 F1 car, the F150.
Ford, who were seeking unspecified damages and wanted Ferrari to be barred from using the F150 name, filed in a Detroit court earlier this week.
According to Ford, whose F-150 is a top-selling pick-up truck, Ferrari had "misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark."
And although Ferrari have not officially responded, their website changed the name of their 2011 car to 'F150th Italia' in an article published today.
Also the January 25th story regarding the naming of the new car was altered to read the 'F150th Italia'.
Ford, who were seeking unspecified damages and wanted Ferrari to be barred from using the F150 name, filed in a Detroit court earlier this week.
According to Ford, whose F-150 is a top-selling pick-up truck, Ferrari had "misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark."
And although Ferrari have not officially responded, their website changed the name of their 2011 car to 'F150th Italia' in an article published today.
Also the January 25th story regarding the naming of the new car was altered to read the 'F150th Italia'.
02-10-11, 12:40 PM
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Ferrari had "misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark."
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