A Lexus for Monaco's Royal Wedding
07-03-11, 12:43 AM
#46
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This is very true. The fact that the prince of a European nation chooses to ride an LS to his wedding will help to bolster his constituency's perception of Lexus. It is little things like this that will gradually elevate the Lexus brand to the point where the general public will perceive Lexus to be an equal of MB and Bentley, instead of just a cheaper alternative to them.
07-03-11, 09:03 AM
#47
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