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Toyota back on top, beats BMW in global brand value survey (Lexus #10)

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Old 05-11-11, 01:08 AM
  #16  
bad co
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Shows that Toyota can pull through almost any obstacle thrown against it. I wonder how the earthquake will affect these numbers.
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Old 05-11-11, 03:09 AM
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Big Andy
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The Toyota numbers are good but for me the impressive one is Lexus. In little over 20 years they have a built a brand with the same equity as Audi and 50% of that of Ford and VW, two long established brands.
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Old 05-11-11, 04:57 AM
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rogers2
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Well this is a good and bad thing. Meaning
Toyota is first and foremost a Jap company not an American company. I really would like to see an American car company in the top spot. It also shows just how much people love Toyota in American. I respect Toyota b/c I love the way they push the limits and are about their business. But I hate the way they duplicate/overlap their own vehicles where they don't seem to be special at all.
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Old 05-11-11, 06:50 AM
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Originally Posted by Big Andy
The Toyota numbers are good but for me the impressive one is Lexus. In little over 20 years they have a built a brand with the same equity as Audi and 50% of that of Ford and VW, two long established brands.
20 years in USA... but only 5-6 after they opened in Japan, China and many other world wide countries.
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