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Interesting question. My guess is that, while the Flex's body-style is similiar to that of a minvan, the interior/seating-layout is not. Nor does the Flex have minivan-style sliding-rear-doors. It was designed and marketed more as an SUV than a minivan.
I agree, the Flex doesn't fit your standard minivan classification, but the Ford Flex is a good alternative to a minivan. Its very versatile, and you can get a 350hp EcoBoost V6!!
Like the defunct MBZ R63 AMG (6.2L 500+hp), these CUVs let the consumer forgo the minivan/wagon cliche and add some spice hah. That said, although fuel economy is increasingly important, I've always felt that a Dodge Grand Caravan with AWD and a Hemi would be a nice niche model for the brand. Offering something its competitors don't