Toyota: Prius V orders well above target (52k orders)

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06-14-11, 11:03 AM

spwolf

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Toyota: Prius V orders well above target (52k orders)

Quote:

TOKYO -(MarketWatch)- Toyota Motor Corp. (7203.TO) said Tuesday it has received 52,000 orders in Japan for the new minivan version of its Prius hybrid, one month after its launch.

The number far outstrips the company's 3,000 monthly sales target for the new model, which is called the Prius Alpha.

Toyota launched the minivan hybrid on May 13 after a delay due to the impact of the earthquake and tsunami on March 11.

Toyota's flagship Prius hybrid model received 180,000 orders after its release in June 2009 in Japan, compared with a monthly sales goal at launch of 10,000.

http://www.marketwatch.com/story/toy...get-2011-06-14

52k is a lot for Japan and this kind of relatively expensive vehicle. Lets say it averages 5k per month, thats top 10 car territory.

Important thing to note is that this is without eco subsidies from last year that made Prius 25k/month car for a year.

06-14-11, 11:09 AM

GiantsFan

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Sucks that the US won't get the newer batteries

06-14-11, 11:40 AM

RXSF

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^^ adding the third row for two more passengers is going to make the 1.8 work even harder lol

06-14-11, 11:40 AM

PhilipMSPT

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Quote:

Originally Posted by AutoUnion

I was looking at some sales figures and I remember seeing that Toyota sells almost as many Prius cars than Honda sells Hondas, which is insane.

Not quite.

Toyota sells approx 150k Prius a year.

Honda sells about 700k cars a year (Fits, Accords, Civics, etc; not including trucks).

However, Toyota sells more Prius than these whole brands: Cadillac, Acura, Infiniti, Audi and Lincoln.

06-14-11, 11:43 AM

jadu

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way to go hybrid minivan! thats a lot of orders

06-14-11, 12:36 PM

Big Andy

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Quote:

Originally Posted by PhilipMSPT

I take it you mean in the US market, not the wider world.

06-14-11, 01:46 PM

Alucard

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Does the U.S. get the third row?

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06-14-11, 03:04 PM

spwolf

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Quote:

Originally Posted by PhilipMSPT

worldwide, i think Prius sold over 400k last year... do the numbers :-).

06-14-11, 03:07 PM

PhilipMSPT

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Quote:

Originally Posted by spwolf

worldwide, i think Prius sold over 400k last year... do the numbers :-).

I'm American.

The rest of the world doesn't matter.

06-14-11, 03:13 PM

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spwolf

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Quote:

Originally Posted by GiantsFan

Sucks that the US won't get the newer batteries

there is no mpg benefit from new batteries, they all get same mpg.
So far what we saw from other brands is 20lbs less weight... same space utilization.

I wouldnt pay extra $500-$1k for that and for probably worse reliability.

06-14-11, 08:07 PM

#11

LexFather

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Quote:

Originally Posted by Alucard

Does the U.S. get the third row?

No b/c we get the one with the older battery.

How does one forecast 3k sales and get 52k sales?

06-14-11, 09:07 PM

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Quote:

Originally Posted by 1SICKLEX

How does one forecast 3k sales and get 52k sales?

Forecast was obviously a bit conservative. 52K in orders, that will be spread out as production allows. They're not building 52K a month. After this initial surge it may well likely come back down to 3K a month.

06-14-11, 10:20 PM

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KillaIS250

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Quote:

Originally Posted by PhilipMSPT

I'm American.

The rest of the world doesn't matter.

LOL @ this post

06-14-11, 10:44 PM

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Blackraven

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Quote:

How does one forecast 3k sales and get 52k sales?

Generally, the earthquake would have weakened consumer demand. People in general would be reluctant to buy stuff especially when they should be concerned by more important things like safety and security. Hence the low and conservative projections.

IMHO though, it's better that way. It would be way worse if it's the other way around (like you expect 52k a month but you only sell 3000 :P)

06-15-11, 06:11 AM

#15

spwolf

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Quote:

Originally Posted by pbm317

it is always conservative, but little chance of it coming down to 3k per month, as they will probably take 6-8 months to fulfill these orders they received in first month on market.

I suspect it will settle down to 5-6k per month eventually. Which is top 10 in Japan as it is smaller market than US.