Are you the new Toyota Yaris? (Facelift pics Page 24)
02-16-11, 06:53 PM
#136
problem is not the size of the lineup - theirs rivals VW, which is local leader here, problem is that cars are missing their sales targets (so they are not well positioned in the market).
At dealer meeting in Barcelona 2008 (pan european meeting), dealers were told Toyota wants 12% of European market share by 2012. That was spectacular failure by TME, as they lost 30% market share since that time, and are now well below 4%.
At dealer meeting in Barcelona 2008 (pan european meeting), dealers were told Toyota wants 12% of European market share by 2012. That was spectacular failure by TME, as they lost 30% market share since that time, and are now well below 4%.
02-17-11, 09:45 AM
#139
What happens? They are priced out of their league, and their lack of flashy design (both inside and out) leads to younger generations picking other cars.
VW, Skoda, Ford, Fiat, Opel, Peugot, Citroen sell cars that technologically lacking compared to modern Toyotas (petrol lineup of European manufacturers is decade old, at least), but public does not really care if it is 132hp Valvematic 1.6l engine with 6 speed, or 116hp decade old facelifted block with 5 speed... they care about the price.
This is what Toyota USA is doing right and what TME is doing wrong.
TME doesnt have old and cheap diesels, only top of the line... which are then priced 3k more than Petrols.
You can get Hyundai i30 diesel at 30% lower price than Auris 1.4 D4D. Thats significant difference. Here is the competition pricing example:
Hyundai i30 1.6l 90 hp 5sp diesel 20k
Auris 1.4 D4D 90hp 6spd 26k (after big discounts)
Citroen C4 90hp 5sp diesel 21.5k (brand new car)
That just doesnt fly... I am not sure how did they think they will get to 12% by the end of 2012.
02-17-11, 10:34 AM
#141
Lexus Champion
Doesn't it also have to do with brand loyalties as well? I'm assuming Europeans would primarily favor European car brands over Japanese, Korean or American or whatever other brands.
02-17-11, 10:41 AM
#142
somewhat, but it is TME that said in 2008 they want 12%, not me :-)... and they lost 35% of the market since 2008.
02-17-11, 08:28 PM
#144
They just announced Verso-S pricing, and it is so-so. In UK, it is very expensive and nobody will ever buy it. It is 50% (!!!) more expensive than Nissan Note that is its competitor.
German pricing is more competitive and carries slight premium...
... cool standard feature is standard multimedia interface (5.x" color screen shown at auto shown, something like entune) with standard backup camera... in car that is basically Yaris MPV.
03-01-11, 01:40 AM
#145
Here is youtube of new Yaris HSD.... very agressive, love it.
http://www.youtube.com/watch?v=-1qo6uUwebE
http://www.youtube.com/watch?v=-1qo6uUwebE
03-01-11, 01:43 AM
#146
03-01-11, 01:48 AM
#147
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Very clean and sleek compact. Too bad it looks like we won't be getting it in North America (the hybrid version). At least we get the regular Yaris, which looks elegant as well.
03-01-11, 01:58 AM
#149
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03-01-11, 04:39 AM
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Sweet! Thanks for the vids spwolf. 
We need this in N. America. But we'll probably be out of luck once again.
I think the problem is that they deem these premium small cars too expensive and American consumers won't buy them as they do in Europe.
We need this in N. America. But we'll probably be out of luck once again.
I think the problem is that they deem these premium small cars too expensive and American consumers won't buy them as they do in Europe.