Sulu

That could certainly be an option.

There is practically, little to differentiate the Yaris Sedan from the Corolla right now. Admittedly, it is smaller and is priced lower, but the fuel efficiency ratings are just about the same. If someone is looking to finance or lease a Yaris Sedan, they could get a larger, almost-as-fuel-efficient Corolla for only a few dollars more per month.

bitkahuna

iTrader: (20)

it's all about cost to meet a price point, and also maybe their mid-model drivetrain upgrade strategy.

-J-P-L-

This appears to be Toyota's strategy, at least in N. America. The Yaris, as it is, doesn't make much money for either Toyota or their dealers. There's always been that push to move you into a Corolla/Matrix/Scion. I've read many stories by Yaris owners who walked into a dealer specifically interested in the Yaris, and the salesperson quickly suggested a Corolla. Thing is, there's countless reasons why people choose the Yaris.

If no sedan continues on, I estimate only half of would be customers would stay with Toyota, mainly based on pure loyalty. The other half would jump brands. There's the impressive new Accent sedan and Rio counterpart, the Fiesta, Versa, Sonic, SX4, ect. to choose from.