flipside909

TORRANCE, Calif., June 30, 2011 - - The Toyota Prius, the best-selling hybrid in America, offers an exciting new accessory package for 2011. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show -- the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).

Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling. It features several Toyota accessories that complement the Prius’ core values of Eco and Advanced Technology. PLUS is an evolution of hybrid design, where fuel-efficiency co-exists with aggressive styling and performance handling.

Available only in limited quantity, the new Prius PLUS Performance Package allows the customer to choose from four of the popular Prius colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic. The added features of the PLUS make this the most fun-to-drive, performance-enhanced Prius, while maintaining its industry-leading fuel efficiency.

The Prius PLUS Performance Package starts with a seven-piece aerodynamic ground effects kit that delivers an aggressive and lower-profile stance. It includes front and rear bumper spoilers, sleek side skirts and a uniquely styled rear diffuser. The custom body kit was aerodynamically designed and engineered to reduce the vehicle’s coefficient of drag, maintaining its already great fuel efficiency.

Complementing the body kit are race-inspired 17-inch forged alloy wheels. The higher strength-to-weight ratio reduces the upsprung weight, assists in keeping the corner weight down and performance up, while maintaining the Prius’ overall light vehicle weight and high fuel efficiency. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius’ low rolling resistance. The attractive split five-spoke pattern with a liquid metal protective finish will keep the appearance looking great.

The performance side of the PLUS package delivers excellent traction and handling that will surprise any automotive enthusiast without sacrificing fuel efficiency. The track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear. This enhances the vehicle’s on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A tuned rear sway bar is added to help reduce body lean for flatter cornering and maneuverability. This helps provide the driver control and confidence while touring, mountain driving or just plain having fun. The sway bar is constructed of high carbon spring steel, powder coated to prevent corrosion and road damage.

Finishing off this exciting package is custom badging for an exclusive look combined with limited-edition PLUS logo carpet floor mats for that extra custom touch.

The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota. Available as an add-on option on all Prius models, the PLUS Performance Package adds accessories in a unique combination at a special value price of $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five. Ordering for the limited production 2011 Prius PLUS Performance Package will begin in July.

TOYOTA PRIUS PLUS PERFORMANCE PACKAGE FEATURES

• PLUS Ground Effects Kit
• PLUS 17-inch Split Five-Spoke Forged Alloys Wheels with Low Profile P215/45R17 All-Season Tires
• PLUS Lowering Springs Kit
• PLUS Rear Sway Bar Kit
• Carpet Floor Mats with PLUS Logo
• PLUS Exterior Badge

Courtesy: TMS USA

flipside909

gengar

Sad thing is that this is probably as adept as a CR-Z.

PhilipMSPT

iTrader: (5)

Too subtle for anyone to notice.

I'll wait for the Concept C.

Motor

TRD Prius sounds so much better.

flipside909

Yeah Performance Plus Package.... PPP. Too many words to describe it. Just like when the 2nd Gen IS first came out, there were 2 premium packages, the Premium Luxury Plus and Performance Luxury Plus. Then they later simplified it to Luxury Package and Sport Package.

The TRD accessory prepped Prius "PLUS" is going to be confused with the Prius+ (our version is the Prius V w/o li-ion batteries & 3rd row seat) if that ever comes to the USA.

TRD Prius sounds does sound a little better...but its sort of like an oxymoron. LOL

FrankReynoldsCPA

Seriously? Spoilers and a ground effect kit on an ugly as *** car that makes a whopping 100 hp? That's just retarded.
This is just providing an idiotic package to the same kids who were putting stickers, ground kits, and spoilers on Civics and Eclipses, but from the factory and for more $$$$.

I'm going to enjoy blowing the doors off of every one that I pass.

caddyowner

Somewhere along the line I must have missed the memo that performance no longer means faster.

Alucard

Does anyone really think Toyota was trying to pass this off as a Veyron competitor?

It's an appearance package, that's it, and that's all it was meant to be.

spwolf

i am sure new sways and lowering springs help handling too.

LexusMan77

At least the lowering springs and 17 inch wheels make it look better and not worse. I guess this is Toyota's equivalent to the F-Sport of Lexus.

spwolf

i dont understand why they cant have consistent naming for their sport packages with toyota... f-sport has been done well.

toyota has ppp? trd? sport?.... why?

lamar411

Even if the concept is dumb, i like the wheels.

spwolf

I think factory 10th edition in UK overall was a lot nicer :-)

Fizzboy7

You guys are missing the point. Those who buy the Pruis are not concerned with speed. They are in it for the mileage and making a statement- "I'm green and I drive a Pruis." There is a loyal following. These Pruis "enthusiasts" are passionate about their cars, so this appearance package makes perfect sense. I see many Pri-i with custom rims and accessories here in L.A. Toyota knows what they are doing and this thing will sell well.
BTW, nice 2006-2008 IS rims.