Hoovey689

iTrader: (16)

CNBC to air hour-long report on BMW

CNBC will air an hour-long program this Wednesday on the brand behind the roundel called "BMW: A Driving Obsession," which the news channel bills as "the fascinating story behind a once small, struggling company that transformed itself into a global luxury car powerhouse." The four featured highlights will take looks at BMW World, art cars, the BMW tech center and Rolls-Royce.

The page's breathless descriptions – "...where every dimension of the cars and company is engineered in search of perfection" – make us think this might be more for the casual car follower, not the enthusiast, but it's safe to say our DVRs will be reporting for duty come showtime.

The program gets four airings this Wednesday, July 13 starting at 9 p.m.t EST, but you can get previews now with a few extra-feature videos already on the CNBC site.

http://www.autoblog.com/2011/07/11/c...report-on-bmw/

Stormforge

i watch parts of it last nite (re-run). very cool and informative. now that i have a somewhat better understanding on what goes on behind the scenes, i wonder how lexus compares to bmw in terms of quality control, design, etc, etc (ie: i would love to see a cnbc documentary version for lexus).

Mr. Burns

The entire documentary is on youtube:

http://www.youtube.com/watch?v=OPSCh3Ys_B8

RX469

iTrader: (1)

I've seen it a couple of times and still enjoy it each time. I love their attention to detail and desire put forth with each vehicle. A good watch.

LexFather

Thanks guys!

I8ABMR

Thanks for posting this. I will watch it tonight. If I were to ever leave Lexus I would get a BMW or Mercedes. BMW has the edge when it comes to handling and driving dynamics

Rykster

Did you see how much time they spent on the sound of the interior chimes? Talk about attention to detail!

Mr. Burns

Interior door chimes are great for fashion accessories (which newer BMWs have become) but maybe they should pay as much attention to long term reliability as well.