Nissan first to place QR codes on window stickers ahead of 2013 mandate
08-08-11, 09:20 PM
#1
Nissan first to place QR codes on window stickers ahead of 2013 mandate
Nissan first to place QR codes on window stickers ahead of 2013 mandate
The Environmental Protection Agency (EPA) and the Department of Transportation (DOT) recently unveiled new window stickers that are going to be present on all vehicles starting in 2013. All future window stickers will feature a Quick Response (QR) code, which can be read by the smartphone of a prospective car buyer. Nissan elected to stay a step of ahead of the new window stickers, and is the first automaker to implement QR codes in its 2012 model year lineup.
On Nissan lots right now, the 2012 Altima and Sentra display the data-rich boxes that work with the camera on your phone. Once scanned, the QR codes can provide:
- Specific vehicle information, including grade walk, key features and available accessories
- Video based product overviews
- Image gallery
- Incentive offers
- Dealer inventory
- Request a quote capability
- Join mailing list request
- Dealer location support
Nissan will continue to add the codes to the rest of its 2012 lineup
NISSAN LAUNCHES INFORMATION-RICH "ON VEHICLE GRAPHIC" QR CODE CAMPAIGN ACROSS ALL 2012 NISSAN VEHICLES
– Quick Response (QR) Code Window Sticker Added to All Vehicles, Providing Enhanced Interactive Customer Shopping Experience –
Nissan today announced that it is the first Original Equipment Manufacturer (OEM) to offer Quick Response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models. Rolled out in June with the launch of the 2012 Nissan Altima and Sentra, the QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience via the most popular web-enabled iPhone, Android and Blackberry devices.
"Nissan's new QR code program puts important decision-making information at shoppers' fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a 'silent salesperson' if they are shopping the lot after hours," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "It's a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience."
The Nissan "On Vehicle Graphics" system utilizes QR code technology, which is easily accessed by a large group of customers through a wide array of QR code readers.
Key information available through the QR codes includes:
Specific vehicle information, including grade walk, key features and available accessories
Video based product overviews
Image gallery
Incentive offers
Dealer inventory
Request a quote capability
Join mailing list request
Dealer location support
"Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory," said Brancheau. "It's one more way Nissan helps the consumer by delivering content on their terms."
– Quick Response (QR) Code Window Sticker Added to All Vehicles, Providing Enhanced Interactive Customer Shopping Experience –
Nissan today announced that it is the first Original Equipment Manufacturer (OEM) to offer Quick Response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models. Rolled out in June with the launch of the 2012 Nissan Altima and Sentra, the QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience via the most popular web-enabled iPhone, Android and Blackberry devices.
"Nissan's new QR code program puts important decision-making information at shoppers' fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a 'silent salesperson' if they are shopping the lot after hours," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "It's a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience."
The Nissan "On Vehicle Graphics" system utilizes QR code technology, which is easily accessed by a large group of customers through a wide array of QR code readers.
Key information available through the QR codes includes:
Specific vehicle information, including grade walk, key features and available accessories
Video based product overviews
Image gallery
Incentive offers
Dealer inventory
Request a quote capability
Join mailing list request
Dealer location support
"Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory," said Brancheau. "It's one more way Nissan helps the consumer by delivering content on their terms."
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Hoovey689
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11-09-11 10:47 PM
