Hoovey689

iTrader: (16)

How Nissan outmaneuvered Toyota's Camry launch for Twitter supremacy

Automotive News is reporting that Nissan recently scored a hit against Toyota – at least in terms of social media marketing for the new 2012 Camry. When Nissan received word that Toyota was planning to pull back the sheet on the Camry last week, it reportedly set about snatching up promoted tweets featuring the words "Camry," "Toyota Camry," and "mid-sized car." A promoted tweet directs those searching for the terms toward a specific tweet instead of all tweets featuring the term for a 24-hour period. In this case, those looking for information on the Camry were pointed toward product news from Nissan.

At this point, it's unclear whether Nissan intentionally set out to scuttle Toyota's Twitter effort or if the two companies were merely giving each other some good-natured harassment. Either way, we can imagine Toyota will be a little more careful about protecting its search terms in the near future.

http://www.autoblog.com/2011/09/02/h...twitter-supre/

LexFather

Smart marketing, thats all..not sure why its News....

Old Camry sedan beat the Altima coupe/sedan by 7k units last month. To the Altima's credit, it was 2nd behind the Camry. Gotta love the GS styling of the Altima

tC350

Nissan is dirty for this...

KillaIS250

iTrader: (1)

It's business. You gotta one up your competition.

lamar411

Good for Nissan to have a little fun at Toyota's expense

whoster

I'd have pillaged Twitter and other social networking services for domination if I had been Toyota.


Lexus does a pretty good job with their department--and so does Toyota Europe/UK.

LexFather

My favorites